Principle purpose:
Marketing ATL supervisor is to assist marketing manager in
all ATL marketing activities, ensure that the brand and its products Image are
in line with the Piaggio high end positioning. In charge of the brand image,
she/he will also ensure not only its 360 application its maximum but also a
maximum and qualitative visibility on line with the standards of the brand.
Key responsibilities:
·
Understanding Piaggio/ Vespa positioning
·
Dealing and Briefing with creative Agency (advertising agency, web
agency, media agency…) on communication creativeness and brand positioning
·
Competitive eve in all the communication mix
fields
·
Marketing material such as Brochure, Leaflet,
POS Material….creative concept and development
·
Assist marketing Manager to make marketing
strategy and plan