Marketing Director (Banking/Finance)

Objective

– Monitor the development of marketing plans, marketing campaigns for the company to enhance the products and services’ values to customers and popularize the company’s brand name among Vietnamese consumer finance market
– Responsible for leading, managing Marketing Department in daily activities to ensure they can operate sufficiently

Key responsibilities

Planning/Budgeting

– Manage the development & implementation the organizational marketing plans to maximize sales, popularize the company brands as well as enhance customers’ satisfaction
– Monitor the marketing projects & campaigns and action plans implementation for full cycle of products from initiation to result evaluation.

Day to day activities

– In charge of Marketing Department’s activities including training, evaluation and motivation tools
– Cooperate with Product Development Department and Sales Bureau to contribute ideas to new products development projects to ensure they can penetrate successfully in the market
– Follow up the other competitors’ marketing campaigns as well as update the market trends
– Contribute ideas to new product development projects to ensure these products can penetrate successfully in consumer finance market
– Follow up other competitors’ marketing campaigns as well as update the market trends to support for the company’s product improvement as well as create new superior marketing campaigns
– On-going support the distribution network development to ensure the process are implemented sufficiently and broaden company’s network
– Manage the monitoring process of POS materials merchandizing, ops marketing, Market research, support in finding new customers through digital, social network channel ..etc
– Perform other tasks assigned by Director of Business Development

Management of Reporting Unit

– Marketing project & services management report