Dealer Principal (Car)

NIC's Client
- NIC's client is trading in auto and other facilities for auto in Vietnam.
Job Description

Provides leadership and direction to the Dealership team
- Personally demonstrates and encourages the Dealership team to demonstrate the company's Customer First Behaviors in their daily activities and in all interactions with customers
- Personally role models and sets high standards of behavior and ethics for all staff at the Dealership
- Builds and develops a stable team that works together to drive and deliver performance
- Inspires others to succeed by personal example
- Embeds franchise/brand culture ethos within the team and ensures high standards of quality and workmanship delivery
- Promotes a culture of learning and development, leading by example by constantly seeking to improve own skills and performance
- Develops a culture focused on developing lifetime relationships with customers
- Ensures that legal, environmental and health and safety requirements are adhered to by all, while ensuring the safety and security of people, vehicles and property

Shapes and drives the development of the Dealership
- Sets the strategic direction for the business in line with the manufacturer’s overall strategic objectives
- Creates, communicates and implements dealership strategy, policy and business planning for short (1 year), medium (3 year) and long (5+ year) term
- Builds influential relationships with manufacturers, professional bodies and statutory representatives
- Fosters an atmosphere which encourages all team members to actively look for new business opportunities and innovative ways of working
- Ensures Dealership facilities are managed to support the JLR brand and to meet the needs of the business and legal/statutory compliance requirements (e.g. developing new facilities, managing maintenance and security of existing buildings, Health & Safety)
- Develops a Marketing/PR strategy for the Dealership and becomes involved in its implementation (e.g. through hosting events)
- Ensures that all staff understand and follow relevant aspects of JLR Operational Guidelines

Manages Dealership finances
- Develops financial targets and budgets for the Dealership, and works with departmental managers to translate them into targets for their teams
- Develops stretching yet achievable budget profit plans which reflect company and manufacturer benchmarks
- Monitors financial progress and takes action to meet targets agreed in the business plan/budget
- Ensures operational efficiency of all departments by controlling cash flow, stocks, assets and liabilities to deliver overall profit targets
- Examines accounts, operating controls and composite figures to initiate improvement as required
- Controls costs and expenditure within budgets, reviewing all debtor situations (customer and warranty) on a weekly/monthly basis
- Increases profitability by continually reviewing the financial structure and making adaptations (e.g. sales and fleet discounts, parts and labour pricing)
- Monitors and sanctions all Dealership expenditure personally or via delegated structures
- Works with banks and other sources of finance to arrange funding

Manages operations to achieve key targets and deliver continuous improvement
- Fosters positive manufacturer/franchise relationships and meets franchise standards and objectives
- Sets, agrees and achieves department profit margins as defined within a company budget
- Sets, agrees and achieves individual departmental Key Performance Indicators with each Manager
- Reviews administrative systems, processes and personnel needs to ensure the Dealership is operating within consumer/business law and requirements
- Ensures that effective processes, policies, systems and measurements are in place
- Constantly monitors and applies best management and operational practice principles from the wider automotive industry
- Ensures adequate measures are taken for the physical security of company assets. i.e. premises, equipment, vehicle and parts stocks
- Agrees labor levels with Directors and Managers
- Ensures the Dealership database is operated effectively and meets the eight principles of Data Protection legislation
- Works with and actively encourages colleagues to seek out and deliver continuous improvements to the service provided to customers

Manages and develops teams
- Manages and develops own team by recruiting, coaching, developing and implementing performance management across the business
- Works with managers and staff to monitor training needs and ensure that training and development plans are in place and in addition access to learning resources
- Works with managers to plan staffing levels and ensure that staff across the Dealership are effectively recruited, managed, developed and rewarded
- Promotes team working and effective communication across the Dealership (e.g. by organizing regular team meetings, sharing information)
- Develops and implements a logical succession plan for the whole business
- Develops and implements salary scales and incentive schemes in line with progress

Job Requirements

- Required Number: 1

- Year Experience: 5 Years

- Minimum Career Level: Manager

- Minimum Education Level: Bachelor Degree

- Job Skills: - Minimum 5 years Sales Planning experience in the Luxury Car Branding.
- Minimum 2 years participation in a Management position
- Market and business understanding
- Planning and organizing
- Proven ability to plan and execute
- Self-driven, results-oriented with a positive outlook, and a clear focus on high quality and business profit
- Leadership – sets direction and strategy
- Coaching and developing people
- Drives continuous improvement
- Secures follow-up and results

Key Success Criteria
- Sales volume and profitability targets
- Customer satisfaction targets (e.g. CLP, mystery shop)
- Dealership process compliance targets
- Employee engagement and retention targets
- Employee training and development targets

- Language:

- Computer Skill:

- Non Technology Skill:

- Others skill:

Job Overview

Job Title
Dealer Principal (Car)

Experience Level

Range Of Age

- Gender: All

Working Type

Salary Range
3000 - 4000 USD/Month

Work Location
Ha Noi

- Job Category: Automotive

- Benefits:

- Profile Consist:


Nguyễn Phạm Diễm Thúy


Tel: (84-28) 3824 4988 (Ext: 215)

Mobile: 01638090886


Contact Us

- Contact Person: Nguyễn Phạm Diễm Thúy
- Email:
- Tel: (84-28) 3824 4988 (Ext: 215)
- Mobile: 01638090886