{"id":18256,"date":"2022-04-13T20:27:32","date_gmt":"2022-04-13T13:27:32","guid":{"rendered":"http:\/\/localhost\/demonic\/job\/marketing-manager-fmcg\/"},"modified":"2022-04-14T10:40:59","modified_gmt":"2022-04-14T03:40:59","slug":"search-job-2423-marketing-manager-fmcg","status":"publish","type":"job_listing","link":"https:\/\/nicvn.com\/vi\/search-job-2423-marketing-manager-fmcg","title":{"rendered":"Marketing Manager (FMCG)"},"content":{"rendered":"<p>V\u1ec1 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c Marketing:<\/p>\n<p>&#8211; Ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<br \/>\n&#8211; Ch\u1ecbu tr\u00e1ch nhi\u1ec7m h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng d\u1ef1 ki\u1ebfn th\u00f4ng qua c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn nh\u01b0ng kh\u00f4ng gi\u1edbi h\u1ea1n \u1edf CEM, Ti\u1ebfp th\u1ecb qua email, SEO, Li\u00ean k\u1ebft, thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau, Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, v.v.<br \/>\n&#8211; Ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 c\u00e1c m\u1ee5c ti\u00eau t\u00e0i ch\u00ednh c\u00f3 li\u00ean quan.<br \/>\n&#8211; C\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb m\u1edbi.<br \/>\n&#8211; Ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 vi\u1ec7c chu\u1ea9n b\u1ecb c\u00e1c v\u1eadt t\u01b0 marketing.<br \/>\n&#8211; T\u00ecm ki\u1ebfm c\u00f4ng ngh\u1ec7 v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi \u0111\u1ec3 ti\u1ebfp th\u1ecb trang website, ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 chi ph\u00ed \u0111\u1ec3 \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau.<br \/>\n&#8211; Th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra, ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch, qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u0103ng doanh thu.<\/p>\n<p>V\u1ec1 qu\u1ea3n l\u00fd v\u00e0 th\u1ef1c hi\u1ec7n Digital Optimize Ad cho to\u00e0n c\u00f4ng ty:<\/p>\n<p>&#8211; H\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch k\u1ebft n\u1ed1i k\u1ef9 thu\u1eadt s\u1ed1 l\u00e2u d\u00e0i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<br \/>\n&#8211; Kh\u1edfi ch\u1ea1y chi\u1ebfn d\u1ecbch k\u1ef9 thu\u1eadt s\u1ed1 qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao, nh\u01b0 nh\u1eadn th\u1ee9c, th\u1eddi gian xu\u1ea5t hi\u1ec7n, hi\u1ec3n th\u1ecb, \u1ea5n t\u01b0\u1ee3ng,.. v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<br \/>\n&#8211; Theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 c\u1ea3i thi\u1ec7n ngu\u1ed3n v\u1ed1n, hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c v\u00e0 hi\u1ec7u qu\u1ea3 chi ph\u00ed b\u1eb1ng nhi\u1ec1u c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch web kh\u00e1c nhau (Google Analytics, WebTrends, v.v.).<br \/>\n&#8211; Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 nh\u1eafm m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch bao g\u1ed3m nh\u00e2n kh\u1ea9u h\u1ecdc, t\u00edn hi\u1ec7u mua v\u00e0 c\u00e1c t\u00edn hi\u1ec7u h\u00e0nh vi kh\u00e1c.<br \/>\n&#8211; Gi\u00e1m s\u00e1t hi\u1ec7u su\u1ea5t li\u00ean t\u1ee5c c\u1ee7a s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a c\u00f4ng ty v\u00e0 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (Youtube, Facebook, Instagram, Zalo, v.v.)<br \/>\n&#8211; \u0110\u00e1nh gi\u00e1 v\u00e0 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (t\u1eeb kh\u00f3a, t\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh, v.v.)<br \/>\n&#8211; Lu\u00f4n c\u1eadp nh\u1eadt v\u1edbi m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn Vi\u1ec7t Nam, h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 xu h\u01b0\u1edbng x\u00e3 h\u1ed9i \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1ea3i ti\u1ebfn.<br \/>\n&#8211; Lu\u00f4n c\u1eadp nh\u1eadt c\u00e1c c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 m\u1edbi nh\u1ea5t v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t c\u1ea3i 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