{"id":24469,"date":"2022-04-14T21:39:10","date_gmt":"2022-04-14T14:39:10","guid":{"rendered":"https:\/\/nic.a2ztech.vn\/4-buoc-xay-dung-thuong-hieu-tuyen-dung\/"},"modified":"2022-08-20T23:15:07","modified_gmt":"2022-08-20T16:15:07","slug":"4-buoc-xay-dung-thuong-hieu-tuyen-dung","status":"publish","type":"post","link":"https:\/\/nicvn.com\/vi\/4-buoc-xay-dung-thuong-hieu-tuyen-dung","title":{"rendered":"4 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng"},"content":{"rendered":"
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X\u00e2y d\u1ef1ng, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng (employer branding)<\/a><\/i><\/span> l\u00e0 m\u1ed9t trong nh\u1eefng \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 doanh nghi\u1ec7p “n\u00e2ng c\u1ea5p” m\u00ecnh tr\u1edf th\u00e0nh “nh\u00e0 tuy\u1ec3n d\u1ee5ng \u0111\u01b0\u1ee3c khao kh\u00e1t nh\u1ea5t”. Qu\u00e1 tr\u00ecnh n\u00e0y c\u1ea7n tr\u1ea3i qua 4 b\u01b0\u1edbc:<\/b><\/p>\n

1. Ki\u1ec3m \u0111\u1ecbnh<\/b><\/h2>\n

M\u1ed9t chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 b\u1ecf qua vi\u1ec7c th\u0103m d\u00f2 th\u1ecb tr\u01b0\u1eddng v\u00e0 ki\u1ec3m \u0111\u1ecbnh l\u1ea1i \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a c\u00f4ng ty so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7. Trong giai \u0111o\u1ea1n n\u00e0y, ngo\u00e0i vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u00ecm hi\u1ec3u nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty, nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c kh\u1ea3o s\u00e1t g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean n\u1ed9i b\u1ed9 \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng khi l\u00e0m vi\u1ec7c. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eefng y\u1ebfu t\u1ed1 thu h\u00fat \u1ee9ng vi\u00ean<\/a><\/b><\/i><\/span>.<\/p>\n

\n
\"Nh\u00e0
Nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu \u0111\u1ec3 l\u00ean chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/em><\/figcaption><\/figure>\n<\/div>\n

2. X\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p<\/b><\/h2>\n

Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 t\u1ed1t nh\u1ea5t cho gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty. Nh\u1eefng th\u00f4ng \u0111i\u1ec7p n\u00e0y ph\u1ea3i c\u00f3 s\u1ef1 nh\u1ea5t qu\u00e1n ch\u1eb7t ch\u1ebd gi\u1eefa t\u00ednh ch\u1ea5t c\u00f4ng vi\u1ec7c v\u1edbi nh\u1eefng \u0111\u00e3i ng\u1ed9 khi l\u00e0m vi\u1ec7c t\u1ea1i doanh nghi\u1ec7p. Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u00f2n c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1edfi nh\u1eefng y\u1ebfu t\u1ed1 gi\u00fap nh\u00e0 tuy\u1ec3n d\u1ee5ng kh\u00f4ng ch\u1ec9 thu h\u00fat \u0111\u01b0\u1ee3c \u1ee9ng vi\u00ean m\u00e0 c\u00f2n c\u00f3 th\u1ec3 gi\u1eef ch\u00e2n nh\u1eefng nh\u00e2n t\u00e0i hi\u1ec7n t\u1ea1i. Cu\u1ed1i c\u00f9ng, n\u00f3 ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

3. Truy\u1ec1n th\u00f4ng<\/b><\/h2>\n

B\u00e1o in, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 nh\u1eefng k\u00eanh truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng. Tuy nhi\u00ean doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u00e0 t\u00ednh hi\u1ec7u qu\u1ea3 \u0111\u1ebfn t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng \u1ee9ng vi\u00ean. Y\u1ebfu t\u1ed1 quan tr\u1ecdng cu\u1ed1i c\u00f9ng v\u1eabn l\u00e0 t\u00ednh kh\u1ea3 thi v\u00e0 \u0111\u1ed3ng b\u1ed9 v\u1edbi b\u1ed1i c\u1ea3nh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\n
\"truy\u1ec1n
truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng<\/em><\/figcaption><\/figure>\n<\/div>\n

4. \u0110\u00e1nh gi\u00e1<\/b><\/h2>\n

Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng s\u1ebd tr\u1edf n\u00ean v\u00f4 \u0111\u1ecbnh n\u1ebfu doanh nghi\u1ec7p kh\u00f4ng c\u00f3 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n \u0111o l\u01b0\u1eddng h\u1ee3p l\u00fd. \u0110\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c kh\u00e1ch quan, c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u1ea7n t\u1ea1o nh\u1eefng s\u1ed1 li\u1ec7u c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c cho t\u1eebng chi\u1ebfn d\u1ecbch, v\u00ed d\u1ee5 nh\u01b0 s\u1ed1 l\u01b0\u1ee3t xem, s\u1ed1 l\u01b0\u1ee3t \u1ee9ng tuy\u1ec3n. \u0110\u1ed3ng th\u1eddi doanh nghi\u1ec7p c\u0169ng c\u1ea7n tham chi\u1ebfu s\u1ed1 li\u1ec7u c\u1ee7a c\u00f9ng l\u0129nh v\u1ef1c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan h\u01a1n.<\/p>\n

V\u1ec1 ch\u00fang t\u00f4i<\/b><\/h3>\n

C\u00f4ng ty C\u1ed5 ph\u1ea7n Cung \u1ee8ng Nh\u00e2n l\u1ef1c To\u00e0n C\u1ea7u NIC<\/strong> l\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 chuy\u00ean nghi\u1ec7p v\u1edbi tr\u00ean 15 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 v\u1ec1 Gi\u1ea3i ph\u00e1p Nh\u00e2n s\u1ef1 t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

D\u1ecbch v\u1ee5 nh\u00e2n s\u1ef1<\/a><\/b><\/i> do NIC Global cung c\u1ea5p \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1ed1i t\u00e1c l\u1edbn tin t\u01b0\u1edfng l\u1ef1a ch\u1ecdn b\u1edfi quy tr\u00ecnh chuy\u00ean nghi\u1ec7p, ch\u00ednh x\u00e1c, \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean gi\u00e0u kinh nghi\u1ec7m. D\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 g\u00f3p ph\u1ea7n c\u1eaft gi\u1ea3m chi ph\u00ed v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng cho nhi\u1ec1u doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam. Do v\u1eady, s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 nh\u00e2n s\u1ef1 lu\u00f4n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn th\u00f4ng minh, m\u1ed9t xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam c\u1ea7n s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1eadp trung ngu\u1ed3n l\u1ef1c ph\u00e1t tri\u1ec3n theo k\u1ecbp h\u1ed9i nh\u1eadp qu\u1ed1c t\u1ebf.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

X\u00e2y d\u1ef1ng, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng (employer branding) l\u00e0 m\u1ed9t trong nh\u1eefng \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 doanh nghi\u1ec7p “n\u00e2ng c\u1ea5p” m\u00ecnh tr\u1edf th\u00e0nh “nh\u00e0 tuy\u1ec3n d\u1ee5ng \u0111\u01b0\u1ee3c khao kh\u00e1t nh\u1ea5t”. Qu\u00e1 tr\u00ecnh n\u00e0y c\u1ea7n tr\u1ea3i qua 4 b\u01b0\u1edbc: 1. Ki\u1ec3m \u0111\u1ecbnh M\u1ed9t chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 b\u1ecf qua […]<\/p>\n","protected":false},"author":117,"featured_media":24470,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[137],"tags":[750,838,839],"class_list":["post-24469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-nhan-su","tag-phuong-phap-tuyen-dung-hieu-qua","tag-thuong-hieu-tuyen-dung","tag-tuyen-dung"],"acf":[],"yoast_head":"\n4 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng | NIC Global<\/title>\n<meta name=\"description\" content=\"X\u00e2y d\u1ef1ng, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng (employer branding) l\u00e0 m\u1ed9t trong nh\u1eefng \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 doanh nghi\u1ec7p 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