{"id":24950,"date":"2022-04-14T21:43:52","date_gmt":"2022-04-14T14:43:52","guid":{"rendered":"https:\/\/nic.a2ztech.vn\/3-giai-doan-that-bai-trong-cuoc-song-su-nghiep-va-cach-giai-quyet\/"},"modified":"2022-08-19T14:01:02","modified_gmt":"2022-08-19T07:01:02","slug":"3-giai-doan-that-bai-trong-cuoc-song-su-nghiep-va-cach-giai-quyet","status":"publish","type":"post","link":"https:\/\/nicvn.com\/vi\/3-giai-doan-that-bai-trong-cuoc-song-su-nghiep-va-cach-giai-quyet","title":{"rendered":"3 giai \u0111o\u1ea1n th\u1ea5t b\u1ea1i trong cu\u1ed9c s\u1ed1ng & s\u1ef1 nghi\u1ec7p v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft"},"content":{"rendered":"
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M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u kh\u00f3 kh\u0103n nh\u1ea5t tr\u00ean \u0111\u1eddi l\u00e0 bi\u1ebft khi n\u00e0o ti\u1ebfp t\u1ee5c duy tr\u00ec v\u00e0 khi n\u00e0o n\u00ean thay \u0111\u1ed5i.<\/p>\n

M\u1ed9t m\u1eb7t, ki\u00ean tr\u00ec v\u00e0 can \u0111\u1ea3m l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong b\u1ea5t k\u00ec l\u0129nh v\u1ef1c n\u00e0o. B\u1ea5t c\u1ee9 ai l\u00e0 b\u1eadc th\u1ea7y trong chuy\u00ean m\u00f4n ngh\u1ec1 nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ec1u s\u1ebd \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng kho\u1ea3nh kh\u1eafc nghi ng\u1edd v\u00e0 t\u00ecm \u0111\u00e2u \u0111\u00f3 quy\u1ebft t\u00e2m \u0111\u1ec3 ti\u1ebfp t\u1ee5c. N\u1ebfu b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng hay t\u1ea1o ra m\u1ed9t cu\u1ed9c h\u00f4n nh\u00e2n v\u0129 \u0111\u1ea1i, ho\u1eb7c h\u1ecdc m\u1ed9t k\u1ef9 n\u0103ng m\u1edbi, th\u1ebf th\u00ec c\u1ee5m t\u1eeb \u201cg\u1eafn ch\u1eb7t v\u1edbi n\u00f3\u201d c\u00f3 l\u1ebd l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

M\u1eb7t kh\u00e1c, n\u00f3i v\u1edbi ng\u01b0\u1eddi kh\u00e1c \u0111\u1eebng bao gi\u1edd t\u1eeb b\u1ecf l\u00e0 m\u1ed9t l\u1eddi khuy\u00ean kh\u1ee7ng khi\u1ebfp. Ng\u01b0\u1eddi th\u00e0nh c\u00f4ng th\u01b0\u1eddng xuy\u00ean t\u1eeb b\u1ecf nhi\u1ec1u th\u1ee9. N\u1ebfu c\u00e1i g\u00ec \u0111\u00f3 kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng, ng\u01b0\u1eddi th\u00f4ng minh s\u1ebd kh\u00f4ng l\u1eb7p \u0111i l\u1eb7p l\u1ea1i n\u00f3 m\u1ed9t c\u00e1ch v\u00f4 t\u1eadn. H\u1ecd s\u1ebd thay \u0111\u1ed5i. H\u1ecd s\u1ebd \u0111i\u1ec1u ch\u1ec9nh. H\u1ecd s\u1ebd xoay chuy\u1ec3n. H\u1ecd s\u1ebd t\u1eeb b\u1ecf. Gi\u1ed1ng nh\u01b0 c\u00e2u n\u00f3i: \u201cK\u1ebb \u0111i\u00ean r\u1ed3 \u0111ang l\u00e0m \u0111i l\u00e0m l\u1ea1i c\u00f9ng m\u1ed9t vi\u1ec7c h\u1ebft l\u1ea7n n\u00e0y \u0111\u1ebfn l\u1ea7n kh\u00e1c v\u00e0 mong ch\u1edd nh\u1eefng k\u1ebft qu\u1ea3 kh\u00e1c nhau.\u201d<\/p>\n

Cu\u1ed9c s\u1ed1ng c\u1ea7n c\u1ea3 hai chi\u1ebfn l\u01b0\u1ee3c. \u0110\u00f4i khi b\u1ea1n c\u1ea7n th\u1ec3 hi\u1ec7n s\u1ef1 t\u1ef1 tin v\u1eefng ch\u1eafc v\u00e0 t\u0103ng g\u1ea5p \u0111\u00f4i n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n. \u0110\u00f4i khi b\u1ea1n c\u1ea7n t\u1eeb b\u1ecf nh\u1eefng g\u00ec kh\u00f4ng v\u1eadn h\u00e0nh nh\u01b0 \u00fd mu\u1ed1n v\u00e0 th\u1eed c\u00e1i g\u00ec \u0111\u00f3 m\u1edbi. C\u00e2u h\u1ecfi quan tr\u1ecdng l\u00e0: l\u00e0m sao b\u1ea1n bi\u1ebft khi n\u00e0o c\u1ea7n t\u1eeb b\u1ecf v\u00e0 khi n\u00e0o ph\u1ea3i d\u00ednh ch\u1eb7t l\u1ea5y n\u00f3?<\/p>\n

M\u1ed9t c\u00e1ch \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi n\u00e0y l\u00e0 s\u1eed d\u1ee5ng m\u1ed9t n\u1ec1n t\u1ea3ng m\u00e0 t\u00f4i g\u1ecdi l\u00e0 Ba Giai \u0110o\u1ea1n Th\u1ea5t B\u1ea1i:<\/p>\n

M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u kh\u00f3 kh\u0103n nh\u1ea5t tr\u00ean \u0111\u1eddi l\u00e0 bi\u1ebft khi n\u00e0o ti\u1ebfp t\u1ee5c duy tr\u00ec v\u00e0 khi n\u00e0o n\u00ean thay \u0111\u1ed5i.<\/p>\n<\/div>\n

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M\u1ed9t m\u1eb7t, ki\u00ean tr\u00ec v\u00e0 can \u0111\u1ea3m l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong b\u1ea5t k\u00ec l\u0129nh v\u1ef1c n\u00e0o. B\u1ea5t c\u1ee9 ai l\u00e0 b\u1eadc th\u1ea7y trong chuy\u00ean m\u00f4n ngh\u1ec1 nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ec1u s\u1ebd \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng kho\u1ea3nh kh\u1eafc nghi ng\u1edd v\u00e0 t\u00ecm \u0111\u00e2u \u0111\u00f3 quy\u1ebft t\u00e2m \u0111\u1ec3 ti\u1ebfp t\u1ee5c. N\u1ebfu b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng hay t\u1ea1o ra m\u1ed9t cu\u1ed9c h\u00f4n nh\u00e2n v\u0129 \u0111\u1ea1i, ho\u1eb7c h\u1ecdc m\u1ed9t k\u1ef9 n\u0103ng m\u1edbi, th\u1ebf th\u00ec c\u1ee5m t\u1eeb \u201cg\u1eafn ch\u1eb7t v\u1edbi n\u00f3\u201d c\u00f3 l\u1ebd l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

M\u1eb7t kh\u00e1c, n\u00f3i v\u1edbi ng\u01b0\u1eddi kh\u00e1c \u0111\u1eebng bao gi\u1edd t\u1eeb b\u1ecf l\u00e0 m\u1ed9t l\u1eddi khuy\u00ean kh\u1ee7ng khi\u1ebfp. Ng\u01b0\u1eddi th\u00e0nh c\u00f4ng th\u01b0\u1eddng xuy\u00ean t\u1eeb b\u1ecf nhi\u1ec1u th\u1ee9. N\u1ebfu c\u00e1i g\u00ec \u0111\u00f3 kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng, ng\u01b0\u1eddi th\u00f4ng minh s\u1ebd kh\u00f4ng l\u1eb7p \u0111i l\u1eb7p l\u1ea1i n\u00f3 m\u1ed9t c\u00e1ch v\u00f4 t\u1eadn. H\u1ecd s\u1ebd thay \u0111\u1ed5i. H\u1ecd s\u1ebd \u0111i\u1ec1u ch\u1ec9nh. H\u1ecd s\u1ebd xoay chuy\u1ec3n. H\u1ecd s\u1ebd t\u1eeb b\u1ecf. Gi\u1ed1ng nh\u01b0 c\u00e2u n\u00f3i: \u201cK\u1ebb \u0111i\u00ean r\u1ed3 \u0111ang l\u00e0m \u0111i l\u00e0m l\u1ea1i c\u00f9ng m\u1ed9t vi\u1ec7c h\u1ebft l\u1ea7n n\u00e0y \u0111\u1ebfn l\u1ea7n kh\u00e1c v\u00e0 mong ch\u1edd nh\u1eefng k\u1ebft qu\u1ea3 kh\u00e1c nhau.\u201d<\/p>\n

Cu\u1ed9c s\u1ed1ng c\u1ea7n c\u1ea3 hai chi\u1ebfn l\u01b0\u1ee3c. \u0110\u00f4i khi b\u1ea1n c\u1ea7n th\u1ec3 hi\u1ec7n s\u1ef1 t\u1ef1 tin v\u1eefng ch\u1eafc v\u00e0 t\u0103ng g\u1ea5p \u0111\u00f4i n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n. \u0110\u00f4i khi b\u1ea1n c\u1ea7n t\u1eeb b\u1ecf nh\u1eefng g\u00ec kh\u00f4ng v\u1eadn h\u00e0nh nh\u01b0 \u00fd mu\u1ed1n v\u00e0 th\u1eed c\u00e1i g\u00ec \u0111\u00f3 m\u1edbi. C\u00e2u h\u1ecfi quan tr\u1ecdng l\u00e0: l\u00e0m sao b\u1ea1n bi\u1ebft khi n\u00e0o c\u1ea7n t\u1eeb b\u1ecf v\u00e0 khi n\u00e0o ph\u1ea3i d\u00ednh ch\u1eb7t l\u1ea5y n\u00f3?<\/p>\n

M\u1ed9t c\u00e1ch \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi n\u00e0y l\u00e0 s\u1eed d\u1ee5ng m\u1ed9t n\u1ec1n t\u1ea3ng m\u00e0 t\u00f4i g\u1ecdi l\u00e0 Ba Giai \u0110o\u1ea1n Th\u1ea5t B\u1ea1i:<\/p>\n

1. Giai \u0111o\u1ea1n 1 l\u00e0 Th\u1ea5t B\u1ea1i Chi\u1ebfn Thu\u1eadt: <\/b><\/h2>\n

\u0110\u00e2y l\u00e0 c\u00e1c l\u1ed7i HOW \u2013 th\u1ea5t b\u1ea1i nh\u01b0 th\u1ebf n\u00e0o. Ch\u00fang x\u1ea3y ra khi b\u1ea1n th\u1ea5t b\u1ea1i trong vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c h\u1ec7 th\u1ed1ng m\u1ea1nh m\u1ebd, m\u00e0 qu\u00ean \u0111o \u0111\u1ea1c c\u1ea9n th\u1eadn, v\u00e0 l\u01b0\u1eddi \u0111i v\u00e0o chi ti\u1ebft. Th\u1ea5t b\u1ea1i Chi\u1ebfn Thu\u1eadt l\u00e0 th\u1ea5t b\u1ea1i ch\u1ea1y tr\u00ean m\u1ed9t k\u1ebf ho\u1ea1ch t\u1ed1t v\u00e0 c\u00f3 t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng.<\/p>\n

2. Giai \u0111o\u1ea1n 2 l\u00e0 Th\u1ea5t B\u1ea1i Chi\u1ebfn L\u01b0\u1ee3c: <\/b><\/h2>\n

\u0110\u00e2y l\u00e0 c\u00e1c l\u1ed7i WHAT \u2013 th\u1ea5t b\u1ea1i trong vi\u1ec7c g\u00ec. Ch\u00fang x\u1ea3y ra khi b\u1ea1n theo \u0111u\u1ed5i m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u00e0 n\u00f3 th\u1ea5t b\u1ea1i trong vi\u1ec7c mang t\u1edbi nh\u1eefng k\u1ebft qu\u1ea3 b\u1ea1n mong mu\u1ed1n. B\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft r\u00f5 t\u1ea1i sao b\u1ea1n l\u00e0m nh\u1eefng th\u1ee9 n\u00e0y v\u00e0 b\u1ea1n l\u00e0m ch\u00fang nh\u01b0 th\u1ebf n\u00e0o, nh\u01b0ng v\u1eabn th\u1ea5t b\u1ea1i khi ch\u1ecdn sai c\u00e1i g\u00ec s\u1ebd l\u00e0m n\u00f3 x\u1ea3y ra.<\/p>\n

3. Giai \u0111o\u1ea1n 3 l\u00e0 Th\u1ea5t B\u1ea1i T\u1ea7m Nh\u00ecn: <\/b><\/h2>\n

\u0110\u00e2y l\u00e0 c\u00e1c l\u1ed7i WHY \u2013 t\u1ea1i sao th\u1ea5t b\u1ea1i. Ch\u00fang x\u1ea3y ra khi b\u1ea1n kh\u00f4ng x\u00e1c \u0111\u1ecbnh m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng cho b\u1ea3n th\u00e2n, theo \u0111u\u1ed5i m\u1ed9t t\u1ea7m nh\u00ecn kh\u00f4ng ph\u00f9 h\u1ee3p ho\u1eb7c th\u1eadm ch\u00ed th\u1ea5t b\u1ea1i trong vi\u1ec7c t\u00ecm hi\u1ec3u t\u1ea1i sao b\u1ea1n l\u1ea1i l\u00e0m nh\u1eefng th\u1ee9 b\u1ea1n \u0111ang l\u00e0m.<\/p>\n

Trong ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a b\u00e0i vi\u1ebft n\u00e0y, t\u00f4i s\u1ebd chia s\u1ebb m\u1ed9t c\u00e2u chuy\u1ec7n, gi\u1ea3i ph\u00e1p v\u00e0 t\u00f3m t\u1eaft cho m\u1ed7i giai \u0111o\u1ea1n th\u1ea5t b\u1ea1i. Hy v\u1ecdng ba giai \u0111o\u1ea1n th\u1ea5t b\u1ea1i s\u1ebd gi\u00fap b\u1ea1n x\u1eed l\u00fd uy\u1ec3n chuy\u1ec3n v\u1edbi quy\u1ebft \u0111\u1ecbnh khi n\u00e0o n\u00ean r\u1eddi \u0111i, v\u00e0 khi n\u00e0o n\u00ean s\u1ed1ng c\u00f2n v\u1edbi n\u00f3. Kh\u00f4ng ph\u1ea3i ho\u00e0n h\u1ea3o, nh\u01b0ng t\u00f4i hy v\u1ecdng n\u00f3 h\u1eefu \u00edch.
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Giai \u0111o\u1ea1n 1 \u2013 Th\u1ea5t b\u1ea1i Chi\u1ebfn thu\u1eadt<\/b><\/i><\/h2>\n

Sam Carpenter tr\u1edf th\u00e0nh ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf n\u0103m 1984. S\u1eed d\u1ee5ng 5000 \u0111\u00f4 l\u00e0m ti\u1ec1n c\u1ecdc, \u00f4ng mua l\u1ea1i m\u1ed9t doanh nghi\u1ec7p \u0111ang g\u1eb7p kh\u00f3 kh\u0103n \u1edf Bend, Oregon v\u00e0 \u0111\u1ed5i t\u00ean n\u00f3 th\u00e0nh Centratel.<\/p>\n

Centratel cung c\u1ea5p d\u1ecbch v\u1ee5 tr\u1ea3 l\u1eddi \u0111i\u1ec7n tho\u1ea1i 24\/7 cho b\u00e1c s\u0129, b\u00e1c s\u0129 th\u00fa y v\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00e1c \u2013 nh\u1eefng ai c\u1ea7n \u0111i\u1ec7n tho\u1ea1i \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi b\u1ea5t c\u1ee9 l\u00fac n\u00e0o, nh\u01b0ng kh\u00f4ng th\u1ec3 tr\u1ea3 \u0111\u01b0\u1ee3c cho nh\u00e2n vi\u00ean ng\u1ed3i c\u1ed1 \u0111\u1ecbnh t\u1ea1i ch\u1ed7. Khi \u00f4ng mua doanh nghi\u1ec7p n\u00e0y, Carpenter hy v\u1ecdng r\u1eb1ng Centratel \u201cm\u1ed9t ng\u00e0y n\u00e0o \u0111\u00f3 s\u1ebd l\u00e0 d\u1ecbch v\u1ee5 tr\u1ea3 l\u1eddi \u0111i\u1ec7n tho\u1ea1i ch\u1ea5t l\u01b0\u1ee3ng cao nh\u1ea5t n\u01b0\u1edbc M\u1ef9\u201d.<\/p>\n

M\u1ecdi th\u1ee9 kh\u00f4ng di\u1ec5n ra nh\u01b0 mong mu\u1ed1n. Trong cu\u1ed9c ph\u1ecfng v\u1ea5n n\u0103m 2012, Carpenter m\u00f4 t\u1ea3 m\u1ed9t th\u1eadp k\u1ef7 r\u01b0\u1ee1i \u0111\u1ea7u ti\u00ean l\u00e0m ch\u1ee7 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh th\u1ebf n\u00e0y:<\/p>\n

\u201cT\u00f4i th\u1ef1c t\u1ebf ph\u1ea3i l\u00e0m vi\u1ec7c 80 t\u1edbi 100 gi\u1edd m\u1ed9t tu\u1ea7n su\u1ed1t 15 n\u0103m \u0111\u1ea7u ti\u00ean. T\u00f4i ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ee5 huynh v\u1edbi hai \u0111\u1ee9a con nh\u1ecf, b\u1ea1n c\u00f3 tin hay kh\u00f4ng th\u00ec t\u00f9y. T\u00f4i r\u1ea5t \u1ed1m y\u1ebfu. T\u00f4i m\u1eafc \u0111\u1ee7 c\u00e1c lo\u1ea1i tr\u1ea7m c\u1ea3m v\u00e0 nh\u1eefng th\u1ee9 kh\u00e1c n\u1eefa\u2026
\nT\u00f4i s\u1eafp s\u1eeda m\u1ea5t c\u1ea3 kh\u1ea3 n\u0103ng chi tr\u1ea3 l\u1eabn m\u1ea5t c\u1ea3 c\u00f4ng ty. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng c\u1ea3nh suy s\u1ee5p tinh th\u1ea7n, suy s\u1ee5p th\u1ec3 ch\u1ea5t, r\u1ed3i nh\u00e2n l\u00ean m\u01b0\u1eddi l\u1ea7n, \u0111\u00f3 ch\u00ednh l\u00e0 nh\u1eefng g\u00ec t\u00f4i tr\u1ea3i qua. \u0110\u00f3 l\u00e0 m\u1ed9t kho\u1ea3ng th\u1eddi gian kinh kh\u1ee7ng.\u201d<\/p>\n

M\u1ed9t bu\u1ed5i t\u1ed1i, ngay tr\u01b0\u1edbc khi chu\u1ea9n b\u1ecb m\u1ea5t kh\u1ea3 n\u0103ng chi tr\u1ea3, Carpenter \u0111\u00e3 nh\u1eadn ra v\u1ea5n \u0111\u1ec1. Doanh nghi\u1ec7p c\u1ee7a \u00f4ng \u0111ang g\u1eb7p kh\u00f3 kh\u0103n v\u00ec n\u00f3 thi\u1ebfu ho\u00e0n to\u00e0n c\u00e1c h\u1ec7 th\u1ed1ng n\u00f3 c\u1ea7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t t\u1ed1i \u01b0u. Theo c\u00e1ch d\u00f9ng t\u1eeb c\u1ee7a Carpenter, \u0111\u00f3 l\u00e0 \u201cCh\u00fang t\u00f4i \u0111ang c\u00f3 t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i v\u1ea5n \u0111\u1ec1 v\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111ang l\u00e0m n\u00f3 theo c\u00e1ch h\u1ecd ngh\u0129 l\u00e0 t\u1ed1t nh\u1ea5t.\u201d<\/p>\n

Carpenter l\u1eadp lu\u1eadn r\u1eb1ng n\u1ebfu \u00f4ng c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c h\u1ec7 th\u1ed1ng c\u1ee7a m\u00ecnh, th\u00ec nh\u00e2n vi\u00ean c\u1ee7a \u00f4ng ch\u1ec9 c\u1ea7n m\u1ed7i ng\u00e0y tu\u00e2n theo c\u00e1c v\u00ed d\u1ee5 m\u1eabu t\u1ed1t nh\u1ea5t thay v\u00ec l\u00e0m m\u1ecdi th\u1ee9 m\u1ed9t c\u00e1ch h\u1ed5 l\u1ed1n nh\u01b0 hi\u1ec7n t\u1ea1i. Ngay l\u1eadp t\u1ee9c \u00f4ng b\u1eaft \u0111\u1ea7u vi\u1ebft ra m\u1ed7i qui tr\u00ecnh trong doanh nghi\u1ec7p.<\/p>\n

\u00d4ng n\u00f3i: \u201cV\u00ed d\u1ee5, ch\u00fang t\u00f4i c\u00f3 m\u1ed9t th\u1ee7 t\u1ee5c 9 b\u01b0\u1edbc \u0111\u1ec3 tr\u1ea3 l\u1eddi \u0111i\u1ec7n tho\u1ea1i t\u1ea1i b\u00e0n. M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u l\u00e0m theo c\u00e1ch n\u00e0y, \u0111\u00f3 ch\u1eafc ch\u1eafn 100% l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c n\u00e0y, v\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 l\u1ea5y m\u1ed9t h\u1ec7 th\u1ed1ng h\u1eefu c\u01a1, bi\u1ebfn n\u00f3 th\u00e0nh c\u01a1 kh\u00ed, v\u00e0 l\u00e0m n\u00f3 tr\u1edf n\u00ean ho\u00e0n h\u1ea3o.\u201d<\/p>\n

Hai n\u0103m ti\u1ebfp theo, Carpenter ghi ch\u00e9p v\u00e0 s\u1eeda \u0111\u1ed5i l\u1ea1i t\u1eebng qui tr\u00ecnh trong c\u00f4ng ty. L\u00e0m sao \u0111\u1ec3 th\u1ef1c hi\u1ec7n bu\u1ed5i thuy\u1ebft tr\u00ecnh b\u00e1n h\u00e0ng. L\u00e0m sao \u0111\u1ec3 g\u1eedi m\u1ed9t h\u00f3a \u0111\u01a1n. L\u00e0m sao thanh to\u00e1n h\u00f3a \u0111\u01a1n c\u1ee7a kh\u00e1ch h\u00e0ng. L\u00e0m sao x\u1eed l\u00fd b\u1ea3ng l\u01b0\u01a1ng. \u00d4ng t\u1ea1o m\u1ed9t h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng m\u00e0 b\u1ea5t k\u1ef3 nh\u00e2n vi\u00ean n\u00e0o c\u0169ng c\u00f3 th\u1ec3 l\u1ea5y \u0111\u01b0\u1ee3c v\u00e0 l\u00e0m theo b\u1ea5t k\u1ef3 th\u1ee7 t\u1ee5c n\u00e0o trong c\u00f4ng ty \u2013 t\u1eeb h\u1ec7 th\u1ed1ng n\u00e0y sang h\u1ec7 th\u1ed1ng kia, t\u1eeb b\u01b0\u1edbc n\u00e0y sang b\u01b0\u1edbc kia.<\/p>\n

Chuy\u1ec7n g\u00ec s\u1ebd x\u1ea3y ra?<\/p>\n

Th\u1eddi gian l\u00e0m vi\u1ec7c c\u1ee7a Carpenter nhanh ch\u00f3ng gi\u1ea3m d\u1ea7n t\u1eeb 100 gi\u1edd m\u1ed7i tu\u1ea7n xu\u1ed1ng c\u00f2n ch\u01b0a t\u1edbi 10 gi\u1edd m\u1ed7i tu\u1ea7n. \u00d4ng kh\u00f4ng c\u00f2n c\u1ea7n qu\u1ea3n l\u00fd m\u1ecdi t\u00ecnh hu\u1ed1ng kh\u1ea9n c\u1ea5p n\u1eefa v\u00ec c\u00f3 m\u1ed9t th\u1ee7 t\u1ee5c h\u01b0\u1edbng d\u1eabn nh\u00e2n vi\u00ean cho m\u1ed7i t\u00ecnh hu\u1ed1ng. Khi ch\u1ea5t l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn, Centratel t\u0103ng gi\u00e1 v\u00e0 bi\u00ean l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty l\u00ean t\u1edbi 40%.<\/p>\n

Ng\u00e0y nay, Centratel \u0111\u00e3 t\u0103ng l\u00ean g\u1ea7n 60 nh\u00e2n vi\u00ean v\u00e0 v\u1eeba m\u1edbi k\u1ef7 ni\u1ec7m 30 n\u0103m ho\u1ea1t \u0111\u1ed9ng kinh doanh. Carpenter gi\u1edd ch\u1ec9 c\u00f2n l\u00e0m vi\u1ec7c 2 gi\u1edd m\u1ed7i tu\u1ea7n.<\/p>\n

Kh\u1eafc ph\u1ee5c th\u1ea5t b\u1ea1i chi\u1ebfn thu\u1eadt<\/b><\/i><\/h2>\n

Th\u1ea5t b\u1ea1i chi\u1ebfn thu\u1eadt l\u00e0 v\u1ea5n \u0111\u1ec1 l\u00e0m th\u1ebf n\u00e0o. Trong tr\u01b0\u1eddng h\u1ee3p Centratel, h\u1ecd c\u00f3 m\u1ed9t t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng (tr\u1edf th\u00e0nh \u201cd\u1ecbch v\u1ee5 tr\u1ea3 l\u1eddi \u0111i\u1ec7n tho\u1ea1i ch\u1ea5t l\u01b0\u1ee3ng cao nh\u1ea5t n\u01b0\u1edbc M\u1ef9\u201d) v\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t (th\u1ecb tr\u01b0\u1eddng d\u1ecbch v\u1ee5 tr\u1ea3 l\u1eddi \u0111i\u1ec7n tho\u1ea1i r\u1ed9ng l\u1edbn), nh\u01b0ng h\u1ecd kh\u00f4ng bi\u1ebft l\u00e0m sao th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ea7m nh\u00ecn \u0111\u00f3.<\/p>\n

C\u00f3 3 c\u00e1ch ch\u1ee7 y\u1ebfu \u0111\u1ec3 kh\u1eafc ph\u1ee5c c\u00e1c th\u1ea5t b\u1ea1i chi\u1ebfn thu\u1eadt.<\/p>\n

1. Ghi ch\u00e9p l\u1ea1i qui tr\u00ecnh c\u1ee7a b\u1ea1n.
\n2. \u0110o c\u00e1c \u0111\u1ea7u ra.
\n3. Ki\u1ec3m tra v\u00e0 \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i chi\u1ebfn thu\u1eadt c\u1ee7a b\u1ea1n.<\/p>\n

Ghi ch\u00e9p l\u1ea1i qui tr\u00ecnh. McDonald\u2019s c\u00f3 tr\u00ean 35000 \u0111i\u1ec3m b\u00e1n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. T\u1ea1i sao h\u1ecd c\u00f3 th\u1ec3 tuy\u1ec3n v\u00e0 d\u00f9ng ngay \u0111\u01b0\u1ee3c c\u00e1c nh\u00e2n vi\u00ean m\u1edbi trong khi v\u1eabn kh\u00f4ng ng\u1eebng ph\u00e2n ph\u1ed1i m\u1ed9t s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng? B\u1edfi v\u00ec h\u1ecd c\u00f3 c\u00e1c h\u1ec7 th\u1ed1ng chu\u1ea9n x\u00e1c \u0111\u1eb7t \u0111\u00fang ch\u1ed7 cho m\u1ecdi qui tr\u00ecnh. D\u00f9 b\u1ea1n c\u00f3 \u0111ang v\u1eadn h\u00e0nh m\u1ed9t doanh nghi\u1ec7p, l\u00e0m ch\u1ee7 m\u1ed9t gia \u0111\u00ecnh, hay qu\u1ea3n l\u00fd ch\u00ednh cu\u1ed9c \u0111\u1eddi b\u1ea1n, x\u00e2y d\u1ef1ng c\u00e1c h\u1ec7 th\u1ed1ng v\u0129 \u0111\u1ea1i l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 th\u00e0nh t\u1ef1u \u0111\u01b0\u1ee3c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. M\u1ecdi th\u1ee9 \u0111\u1ec1u b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c vi\u1ebft ra m\u1ed7i b\u01b0\u1edbc trong qui tr\u00ecnh v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t checklist \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i khi cu\u1ed9c \u0111\u1eddi tr\u1edf n\u00ean \u0111i\u00ean r\u1ed3.<\/p>\n

\u0110o l\u01b0\u1eddng \u0111\u1ea7u ra. N\u1ebfu c\u00f3 g\u00ec \u0111\u00f3 quan tr\u1ecdng v\u1edbi b\u1ea1n, h\u00e3y \u0111o l\u01b0\u1eddng n\u00f3. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t doanh nh\u00e2n, h\u00e3y \u0111o xem b\u1ea1n c\u00f3 bao nhi\u00eau cu\u1ed9c g\u1ecdi mua h\u00e0ng m\u1ed7i ng\u00e0y. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 v\u0103n, h\u00e3y \u0111o xem bao l\u00e2u b\u1ea1n xu\u1ea5t b\u1ea3n \u0111\u01b0\u1ee3c m\u1ed9t b\u00e0i b\u00e1o m\u1edbi. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t v\u1eadn \u0111\u1ed9ng vi\u00ean c\u1eed t\u1ea1, h\u00e3y \u0111o xem b\u1ea1n luy\u1ec7n t\u1eadp th\u01b0\u1eddng xuy\u00ean th\u1ebf n\u00e0o. N\u1ebfu b\u1ea1n kh\u00f4ng bao gi\u1edd \u0111o c\u00e1c k\u1ebft qu\u1ea3 c\u1ee7a m\u00ecnh, l\u00e0m sao b\u1ea1n bi\u1ebft chi\u1ebfn thu\u1eadt n\u00e0o \u0111ang v\u1eadn h\u00e0nh?<\/p>\n

Ki\u1ec3m tra v\u00e0 \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i chi\u1ebfn thu\u1eadt. \u0110i\u1ec1u m\u1ec7t m\u1ecfi nh\u1ea5t v\u1ec1 c\u00e1c th\u1ea5t b\u1ea1i Giai \u0111o\u1ea1n 1 l\u00e0 ch\u00fang kh\u00f4ng bao gi\u1edd d\u1eebng l\u1ea1i. C\u00e1c chi\u1ebfn thu\u1eadt t\u1eebng v\u1eadn h\u00e0nh t\u1ed1t r\u1ed3i s\u1ebd tr\u1edf n\u00ean l\u1ed7i th\u1eddi. Chi\u1ebfn thu\u1eadt x\u01b0a v\u1ed1n l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed3i t\u1ec7 gi\u1edd c\u00f3 l\u1ebd l\u1ea1i l\u00e0 \u00fd hay. B\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ki\u1ec3m tra v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1ch b\u1ea1n x\u1eed l\u00fd c\u00f4ng vi\u1ec7c. Ng\u01b0\u1eddi th\u00e0nh c\u00f4ng th\u01b0\u1eddng lo\u1ea1i b\u1ecf c\u00e1c chi\u1ebfn thu\u1eadt kh\u00f4ng h\u01b0\u1edbng t\u1edbi chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ea7m nh\u00ecn ph\u00eda tr\u01b0\u1edbc c\u1ee7a h\u1ecd. Kh\u1eafc ph\u1ee5c th\u1ea5t b\u1ea1i chi\u1ebfn thu\u1eadt kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng vi\u1ec7c l\u00e0m m\u1ed9t l\u1ea7n r\u1ed3i th\u00f4i, \u0111\u00f3 l\u00e0 m\u1ed9t phong c\u00e1ch s\u1ed1ng.<\/p>\n

Giai \u0111o\u1ea1n 2: Th\u1ea5t b\u1ea1i Chi\u1ebfn L\u01b0\u1ee3c<\/b><\/i><\/h2>\n

\u0110\u00f3 l\u00e0 v\u00e0o th\u00e1ng 3 n\u0103m 1999. Jeff Bezos, nh\u00e0 s\u00e1ng l\u1eadp Amazon, v\u1eeba th\u00f4ng b\u00e1o c\u00f4ng ty c\u1ee7a \u00f4ng mu\u1ed1n ph\u00e1t h\u00e0nh m\u1ed9t d\u1ecbch v\u1ee5 m\u1edbi g\u1ecdi l\u00e0 Amazon Auctions \u0111\u1ec3 gi\u00fap m\u1ecdi ng\u01b0\u1eddi b\u00e1n \u201cb\u1ea5t c\u1ee9 th\u1ee9 g\u00ec qua tr\u1ef1c tuy\u1ebfn \u1ea3o\u201d. \u00dd t\u01b0\u1edfng l\u00e0 t\u1ea1o ra th\u1ee9 g\u00ec \u0111\u00f3 c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi eBay. Bezos bi\u1ebft c\u00f3 h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi c\u00f3 h\u00e0ng h\u00f3a mu\u1ed1n b\u00e1n v\u00e0 \u00f4ng mu\u1ed1n Amazon l\u00e0 n\u01a1i c\u00e1c giao d\u1ecbch nh\u01b0 th\u1ebf di\u1ec5n ra.<\/p>\n

Greg Linden, k\u1ef9 s\u01b0 ph\u1ea7n m\u1ec1m c\u1ee7a Amazon th\u1eddi \u0111i\u1ec3m \u0111\u00f3 nh\u1edb l\u1ea1i d\u1ef1 \u00e1n: \u201cPh\u00eda sau h\u1eadu tr\u01b0\u1eddng, \u0111\u00f3 l\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c c\u1ee1 Hercule. M\u1ecdi ng\u01b0\u1eddi kh\u1eafp c\u00f4ng ty \u0111\u1ec1u b\u1ecb l\u00f4i ra kh\u1ecfi d\u1ef1 \u00e1n c\u1ee7a h\u1ecd. To\u00e0n b\u1ed9 trang Auctions, v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a eBay v\u00e0 h\u01a1n th\u1ebf, \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb m\u1edb h\u1ed7n \u0111\u1ed9n. N\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf, ki\u1ebfn tr\u00fac, ph\u00e1t tri\u1ec3n, ki\u1ec3m th\u1eed, v\u00e0 ph\u00e1t h\u00e0nh ch\u1ec9 trong ba th\u00e1ng.\u201d<\/p>\n

Amazon Auctions l\u00e0 m\u1ed9t th\u1ea5t b\u1ea1i ngo\u1ea1n m\u1ee5c. Ch\u1ec9 s\u00e1u th\u00e1ng sau khi ph\u00e1t h\u00e0nh, ban l\u00e3nh \u0111\u1ea1o \u0111\u00e3 nh\u1eadn ra d\u1ef1 \u00e1n s\u1ebd ch\u1eb3ng \u0111i \u0111\u1ebfn \u0111\u00e2u. Th\u00e1ng 9 n\u0103m 1999, h\u1ecd \u00e9p ph\u00e1t h\u00e0nh m\u1ed9t b\u1ea3n m\u1edbi v\u1edbi t\u00ean Amazon zShops. Phi\u00ean b\u1ea3n n\u00e0y c\u1ee7a \u00fd t\u01b0\u1edfng kia cho ph\u00e9p b\u1ea5t k\u00ec ai t\u1eeb c\u00e1c c\u00f4ng ty l\u1edbn t\u1edbi m\u1ed7i c\u00e1 nh\u00e2n \u0111\u1ec1u c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 b\u00e1n h\u00e0ng h\u00f3a th\u00f4ng qua Amazon.<\/p>\n

L\u1ea1i m\u1ed9t l\u1ea7n n\u1eefa Amazon b\u01a1i ti\u1ebfp v\u00e0 l\u1ea1c l\u1ed1i. C\u1ea3 Amazon Auctions l\u1eabn Amazon zShops ng\u00e0y nay v\u1eabn c\u00f2n v\u1eadn h\u00e0nh. Th\u00e1ng 12 n\u0103m 2014, Bezos cho r\u1eb1ng \u0111\u00f3 l\u00e0 c\u00e1c d\u1ef1 \u00e1n th\u1ea5t b\u1ea1i khi n\u00f3i: \u201cT\u00f4i \u0111\u00e3 l\u00e0m m\u1ea5t h\u00e0ng t\u1ef7 \u0111\u00f4 la t\u1ea1i Amazon.com. Th\u1ef1c s\u1ef1 l\u00e0 h\u00e0ng t\u1ef7 \u0111\u00f4.\u201d<\/p>\n

Kh\u00f4ng h\u1ec1 s\u1ee3 h\u00e3i, Amazon l\u1ea1i th\u1eed l\u1ea1i l\u1ea7n n\u1eefa v\u1edbi vi\u1ec7c t\u1ea1o ra m\u1ed9t n\u1ec1n t\u1ea3ng cho c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng b\u00ean th\u1ee9 ba. Trong th\u00e1ng 11 n\u0103m 2000, h\u1ecd ph\u00e1t h\u00e0nh Amazon Marketplace, cho ph\u00e9p m\u1ecdi c\u00e1 nh\u00e2n b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e3 t\u1eebng qua s\u1eed d\u1ee5ng b\u00ean c\u1ea1nh c\u00e1c h\u00e0ng m\u1edbi tr\u00ean Amazon. V\u00ed d\u1ee5, m\u1ed9t hi\u1ec7u s\u00e1ch nh\u1ecf c\u00f3 th\u1ec3 li\u1ec7t k\u00ea c\u00e1c s\u00e1ch \u0111\u00e3 s\u1eed d\u1ee5ng c\u1ee7a m\u00ecnh tr\u1ef1c ti\u1ebfp b\u00ean c\u1ea1nh c\u00e1c s\u00e1ch m\u1edbi tr\u00ean Amazon.<\/p>\n

V\u00e0 n\u00f3 ch\u1ea1y r\u1ea5t \u1ed5n. Marketplace th\u00e0nh c\u00f4ng nhanh ch\u00f3ng. N\u0103m 2015, Amazon Marketplace chi\u1ebfm g\u1ea7n 50% trong t\u1ed5ng s\u1ed1 107 t\u1ef7 \u0111\u00f4 la doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a Amazon.com.<\/p>\n

Kh\u1eafc ph\u1ee5c th\u1ea5t b\u1ea1i chi\u1ebfn l\u01b0\u1ee3c<\/b><\/i><\/h2>\n

Th\u1ea5t b\u1ea1i chi\u1ebfn l\u01b0\u1ee3c l\u00e0 b\u00e0i to\u00e1n c\u00e1i g\u00ec th\u1ea5t b\u1ea1i. V\u00e0o n\u0103m 1999, Amazon c\u00f3 m\u1ed9t t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng \u201cl\u00e0 m\u1ed9t c\u00f4ng ty h\u01b0\u1edbng tr\u1ecdng t\u00e2m v\u1ec1 kh\u00e1ch h\u00e0ng nh\u1ea5t qu\u1ea3 \u0111\u1ea5t\u201d. H\u1ecd c\u0169ng l\u00e0 b\u1eadc th\u1ea7y trong vi\u1ec7c khi\u1ebfn cho m\u1ecdi th\u1ee9 v\u1eadn h\u00e0nh ngon l\u00e0nh, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng ch\u1ea1y Amazon Auction ch\u1ec9 trong ba th\u00e1ng. T\u1ea1i sao v\u00e0 Nh\u01b0 th\u1ebf n\u00e0o \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c, nh\u01b0ng C\u00e1i g\u00ec th\u00ec l\u1ea1i kh\u00f4ng bi\u1ebft.<\/p>\n

C\u00f3 3 c\u00e1ch ch\u1ee7 y\u1ebfu \u0111\u1ec3 kh\u1eafc ph\u1ee5c th\u1ea5t b\u1ea1i chi\u1ebfn l\u01b0\u1ee3c:<\/p>\n

1. Ph\u00e1t h\u00e0nh n\u00f3 th\u1eadt nhanh ch\u00f3ng
\n2. L\u00e0m n\u00f3 v\u1edbi chi ph\u00ed th\u1ea5p
\n3. Ki\u1ec3m tra l\u1ea1i n\u00f3 th\u1eadt nhanh<\/p>\n

Ph\u00e1t h\u00e0nh n\u00f3 nhanh ch\u00f3ng. M\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng l\u00e0m vi\u1ec7c t\u1ed1t h\u01a1n nhi\u1ec1u c\u00e1c \u00fd t\u01b0\u1edfng kh\u00e1c, nh\u01b0ng ch\u1eb3ng ai bi\u1ebft \u00fd t\u01b0\u1edfng n\u00e0o th\u1ef1c s\u1ef1 t\u1ed1t cho \u0111\u1ebfn khi h\u1ecd th\u1eed n\u00f3. Kh\u00f4ng ai bi\u1ebft tr\u01b0\u1edbc \u0111i\u1ec1u g\u00ec \u2013 kh\u00f4ng ph\u1ea3i c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m, c\u0169ng kh\u00f4ng ph\u1ea3i c\u00e1c c\u00f4ng d\u00e2n th\u00f4ng minh t\u1ea1i Amazon, kh\u00f4ng ph\u1ea3i b\u1ea1n b\u00e8 hay gia \u0111\u00ecnh b\u1ea1n. T\u1ea5t c\u1ea3 c\u00e1c k\u1ebf ho\u1ea1ch, nghi\u00ean c\u1ee9u, thi\u1ebft k\u1ebf ch\u1ec9 l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u tr\u00ean gi\u1ea5y. T\u00f4i th\u00edch c\u00e2u n\u00f3i c\u1ee7a Paul Graham: \u201cB\u1ea1n kh\u00f4ng h\u1ec1 th\u1ef1c s\u1ef1 b\u1eaft \u0111\u1ea7u l\u00e0m vi\u1ec7c [tr\u00ean \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n] cho \u0111\u1ebfn khi b\u1ea1n ph\u00e1t h\u00e0nh n\u00f3.\u201d<\/p>\n

V\u00ec th\u1ebf, ph\u00e1t h\u00e0nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u1eadt nhanh ch\u00f3ng r\u1ea5t quan tr\u1ecdng. B\u1ea1n ki\u1ec3m tra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c v\u1eadn h\u00e0nh trong th\u1ebf gi\u1edbi th\u1ef1c nhanh h\u01a1n, th\u00ec b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i v\u1ec1 vi\u1ec7c n\u00f3 c\u00f3 v\u1eadn h\u00e0nh hay kh\u00f4ng c\u0169ng nhanh h\u01a1n. H\u00e3y ch\u00fa \u00fd t\u1edbi khung th\u1eddi gian Amazon v\u1eadn h\u00e0nh: Amazon Auctions c\u00f4ng b\u1ed1 th\u00e1ng 3 n\u0103m 1999. Amazon zShops c\u00f4ng b\u1ed1 th\u00e1ng 9 n\u0103m 1999. Amazon Marketplace conog b\u1ed1 th\u00e1ng 11 n\u0103m 2000. Ba n\u1ed7 l\u1ef1c kh\u1ed5ng l\u1ed3 ch\u1ec9 trong v\u00f2ng 20 th\u00e1ng.<\/p>\n

H\u00e3y l\u00e0m v\u1edbi chi ph\u00ed th\u1ea5p. Gi\u1ea3 s\u1eed b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t c\u1ea5p \u0111\u1ed9 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1i thi\u1ec3u n\u00e0o \u0111\u00f3, \u0111\u00e2y l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 ki\u1ec3m tra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi v\u1edbi chi ph\u00ed th\u1ea5p. Th\u1ea5t b\u1ea1i v\u1edbi chi ph\u00ed th\u1ea5p s\u1ebd l\u00e0m t\u0103ng di\u1ec7n t\u00edch b\u1ec1 m\u1eb7t c\u1ee7a th\u00e0nh c\u00f4ng v\u00ec \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m th\u00eam nhi\u1ec1u \u00fd t\u01b0\u1edfng kh\u00e1c. H\u01a1n n\u1eefa, l\u00e0m m\u1ecdi th\u1ee9 v\u1edbi chi ph\u00ed th\u1ea5p c\u00f2n ph\u1ee5c v\u1ee5 cho m\u1ed9t m\u1ee5c ti\u00eau m\u1ea5u ch\u1ed1t kh\u00e1c. N\u00f3 gi\u1ea3m s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a b\u1ea1n v\u00e0o m\u1ed9t \u00fd t\u01b0\u1edfng c\u1ee5 th\u1ec3. N\u1ebfu b\u1ea1n \u0111\u1ea7u t\u01b0 nhi\u1ec1u th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c v\u00e0o m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3, r\u1ea5t kh\u00f3 \u0111\u1ec3 t\u1eeb b\u1ecf n\u00f3. B\u1ea1n b\u1ecf c\u00e0ng nhi\u1ec1u n\u0103ng l\u01b0\u1ee3ng v\u00e0o th\u1ee9 g\u00ec, b\u1ea1n c\u00e0ng c\u00f3 c\u1ea3m gi\u00e1c s\u1edf h\u1eefu n\u00f3 nhi\u1ec1u. C\u00e1c \u00fd t\u01b0\u1edfng kinh doanh t\u1ed3i, nh\u1eefng m\u1ed1i quan h\u1ec7 nguy h\u1ea1i, v\u00e0 nh\u1eefng th\u00f3i quen mang t\u00ednh ph\u00e1 ho\u1ea1i \u0111\u1ec1u kh\u00f3 c\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf m\u1ed9t khi ch\u00fang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n b\u1ea3n s\u1eafc c\u1ee7a b\u1ea1n. Th\u1eed nghi\u1ec7m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi v\u1edbi gi\u00e1 r\u1ebb tr\u00e1nh \u0111\u01b0\u1ee3c c\u00e1i h\u1ed1 n\u00e0y v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng cho b\u1ea1n theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c v\u1eadn h\u00e0nh t\u1ed1t nh\u1ea5t ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u00e1i \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 nhi\u1ec1u nh\u1ea5t.<\/p>\n

Ki\u1ec3m tra nhanh. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u00f3 tri\u1ec3n v\u1ecdng \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c ki\u1ec3m tra v\u00e0 \u0111i\u1ec1u ch\u1ec9nh. B\u1ea1n kh\u00f3 m\u00e0 t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t doanh nh\u00e2n, ngh\u1ec7 s\u0129, nh\u00e0 ch\u1ebf t\u00e1c th\u00e0nh c\u00f4ng l\u00e0m ch\u00ednh x\u00e1c c\u00f9ng m\u1ed9t vi\u1ec7c ng\u00e0y nay so v\u1edbi khi h\u1ecd m\u1edbi b\u1eaft \u0111\u1ea7u. Starbucks \u0111\u00e3 b\u00e1n c\u00e1c m\u00e1y nghi\u1ec1n c\u00e0 ph\u00ea v\u00e0 m\u00e1y pha espresso su\u1ed1t m\u1ed9t th\u1eadp k\u1ef7 tr\u01b0\u1edbc khi m\u1edf c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a ch\u00ednh m\u00ecnh. 37 Signals kh\u1edfi \u0111\u1ea7u l\u00e0 m\u1ed9t c\u00f4ng ty thi\u1ebft k\u1ebf web tr\u01b0\u1edbc khi bi\u1ebfn th\u00e0nh m\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m tr\u1ecb gi\u00e1 tr\u00ean 100M \u0111\u00f4 ng\u00e0y nay. Nintendo s\u1ea3n xu\u1ea5t b\u00e0i (b\u1ed9 t\u00fa ch\u01a1i b\u1eb1ng tay) v\u00e0 m\u00e1y qu\u00e9t ch\u00e2n kh\u00f4ng tr\u01b0\u1edbc khi \u0111\u00e1nh c\u1eafp tr\u00e1i tim game th\u1ee7 kh\u1eafp n\u01a1i.<\/p>\n

Nhi\u1ec1u doanh nh\u00e2n cho r\u1eb1ng n\u1ebfu \u00fd t\u01b0\u1edfng kinh doanh \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd l\u00e0 m\u1ed9t th\u1ea5t b\u1ea1i, h\u1ecd s\u1ebd kh\u00f4ng t\u1eeb b\u1ecf. Nhi\u1ec1u ngh\u1ec7 s\u0129 cho r\u1eb1ng n\u1ebfu t\u00e1c ph\u1ea9m \u0111\u1ea7u \u0111\u1eddi c\u1ee7a h\u1ecd kh\u00f4ng \u0111\u01b0\u1ee3c khen ng\u1ee3i, h\u1ecd s\u1ebd kh\u00f4ng c\u00f3 k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft. Nhi\u1ec1u ng\u01b0\u1eddi tin n\u1ebfu hai hay ba m\u1ed1i quan h\u1ec7 \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd t\u1ec7 h\u1ea1i, h\u1ecd s\u1ebd kh\u00f4ng bao gi\u1edd t\u00ecm th\u1ea5y t\u00ecnh y\u00eau.<\/p>\n

H\u00e3y th\u1eed xem li\u1ec7u c\u00f3 nh\u1eefng s\u1ee9c m\u1ea1nh t\u1ef1 nhi\u00ean n\u00e0o v\u1eadn h\u00e0nh theo ki\u1ec3u \u0111\u00f3 kh\u00f4ng. Chuy\u1ec7n g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu M\u1eb9 T\u1ef1 Nhi\u00ean ch\u1ec9 t\u1ef1 cho ra m\u1ed9t ph\u00e1t khi t\u1ea1o ra s\u1ef1 s\u1ed1ng? C\u00f3 l\u1ebd t\u1ea5t c\u1ea3 ch\u00fang ta ch\u1ec9 c\u00f2n l\u00e0 t\u1ed5 ch\u1ee9c \u0111\u01a1n b\u00e0o. May m\u1eafn thay, \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1ch ti\u1ebfn h\u00f3a ho\u1ea1t \u0111\u1ed9ng. T\u1eeb h\u00e0ng tri\u1ec7u n\u0103m qua, s\u1ef1 s\u1ed1ng li\u00ean t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh, ti\u1ebfn h\u00f3a, s\u1eeda ch\u1eefa, v\u00e0 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i cho t\u1edbi khi n\u00f3 \u0111\u1ea1t t\u1edbi tr\u1ea1ng th\u00e1i phong ph\u00fa \u0111a d\u1ea1ng v\u1ec1 gi\u1ed1ng lo\u00e0i c\u01b0 ng\u1ee5 tr\u00ean h\u00e0nh tinh ch\u00fang ta ng\u00e0y nay. \u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng th\u1ee9 t\u1ef1 nhi\u00ean sinh ra ngay t\u1eeb \u0111\u1ea7u.<\/p>\n

V\u00ec th\u1ebf n\u1ebfu \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u c\u1ee7a b\u1ea1n th\u1ea5t b\u1ea1i, b\u1ea1n s\u1ebd c\u1ea3m th\u1ea5y m\u00ecnh c\u1ea7n ti\u1ebfp t\u1ee5c s\u1eeda \u0111\u1ed5i, \u0111i\u1ec1u ch\u1ec9nh, ngh\u1ec9 ng\u01a1i th\u01b0 gi\u00e3n m\u1ed9t ch\u00fat. Thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c l\u00e0 chuy\u1ec7n b\u00ecnh th\u01b0\u1eddng. \u0110\u00f3 th\u1ef1c ra l\u00e0 c\u00e1ch th\u1ebf gi\u1edbi \u0111ang v\u1eadn h\u00e0nh. B\u1ea1n ph\u1ea3i tu\u00e2n theo th\u00f4i.<\/p>\n

Giai \u0111o\u1ea1n 3: Th\u1ea5t b\u1ea1i T\u1ea7m Nh\u00ecn<\/b><\/i><\/h2>\n

Ralph Waldo Emerson sinh ra \u1edf Massachusetts n\u0103m 1803. B\u1ed1 \u00f4ng l\u00e0 m\u1ee5c s\u01b0 nh\u00e0 th\u1edd Unitarian v\u1ed1n l\u00e0 c\u00e1i t\u00ean t\u01b0\u01a1ng \u0111\u1ed1i n\u1ed5i ti\u1ebfng trong c\u1ed9ng \u0111\u1ed3ng C\u00f4ng Gi\u00e1o th\u1eddi b\u1ea5y gi\u1edd.<\/p>\n

Gi\u1ed1ng nh\u01b0 b\u1ed1, Emerson t\u1edbi Harvard v\u00e0 tr\u1edf th\u00e0nh m\u1ee5c s\u01b0 th\u1ee5 phong. Nh\u01b0ng kh\u00f4ng gi\u1ed1ng b\u1ed1 m\u00ecnh, \u00f4ng t\u1ef1 th\u1ea5y m\u00ecnh b\u1ea5t \u0111\u1ed3ng quan \u0111i\u1ec3m v\u1edbi nhi\u1ec1u gi\u00e1o l\u00fd c\u1ee7a nh\u00e0 th\u1edd sau v\u00e0i n\u0103m l\u00e0m vi\u1ec7c trong \u0111\u00f3. Emerson tranh lu\u1eadn gay g\u1eaft v\u1edbi gi\u1edbi l\u00e3nh \u0111\u1ea1o nh\u00e0 th\u1edd tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u vi\u1ebft l\u00e1ch. \u201cCh\u1ebf \u0111\u1ed9 t\u01b0\u1edfng nh\u1edb Christ n\u00e0y kh\u00f4ng h\u1ee3p v\u1edbi t\u00f4i. Th\u1ebf l\u00e0 \u0111\u1ee7 l\u00fd do \u0111\u1ec3 t\u00f4i t\u1eeb b\u1ecf n\u00f3.\u201d<\/p>\n

Emerson t\u1eeb ch\u1ee9c kh\u1ecfi nh\u00e0 th\u1edd n\u0103m 1832 v\u00e0 d\u00e0nh m\u1ed9t n\u0103m sau \u0111\u00f3 \u0111i du l\u1ecbch kh\u1eafp Ch\u00e2u \u00c2u. Nh\u1eefng chuy\u1ebfn \u0111i \u0111\u00e3 th\u1eafp l\u00ean tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng trong con ng\u01b0\u1eddi \u00f4ng v\u00e0 d\u1eabn h\u01b0\u1edbng t\u1edbi nh\u1eefng t\u00ecnh b\u1ea1n v\u1edbi nhi\u1ec1u tri\u1ebft gia v\u00e0 nh\u00e0 v\u0103n \u0111\u01b0\u01a1ng th\u1eddi nh\u01b0 John Stuart Mill, William Wordsworth, Samuel Taylor Coleridge, v\u00e0 Thomas Carlyle. Sau n\u00e0y c\u00f3 ng\u01b0\u1eddi vi\u1ebft nh\u1eefng chuy\u1ebfn \u0111i c\u1ee7a \u00f4ng t\u1edbi Paris \u0111\u00e3 \u0111\u1ed1t l\u00ean \u201cm\u1ed9t kho\u1ea3nh kh\u1eafc nh\u00ecn xa tr\u00f4ng r\u1ed9ng kh\u00e1 l\u1edbn l\u00f4i anh kh\u1ecfi th\u1ea7n h\u1ecdc v\u00e0 h\u01b0\u1edbng t\u1edbi khoa h\u1ecdc\u201d.<\/p>\n

Tr\u1edf v\u1ec1 M\u1ef9, Emerson th\u00e0nh l\u1eadp Transcendental Club, l\u00e0 m\u1ed9t nh\u00f3m c\u00e1c tr\u00ed th\u1ee9c New England nh\u01b0 \u00f4ng, mu\u1ed1n tr\u00f2 chuy\u1ec7n v\u1ec1 tri\u1ebft h\u1ecdc, v\u0103n h\u00f3a, khoa h\u1ecdc v\u00e0 c\u1ea3i ti\u1ebfn x\u00e3 h\u1ed9i M\u1ef9.<\/p>\n

M\u1ed1i ho\u00e0i nghi s\u00e2u s\u1eafc c\u1ee7a Emerson v\u1ec1 cu\u1ed9c \u0111\u1eddi v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea3n th\u00e2n ch\u00ednh \u00f4ng, b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00f4ng vi\u1ec7c khi c\u00f2n l\u00e0 m\u1ee5c s\u01b0, \u0111\u00e3 \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng v\u00e0 c\u1ee7ng c\u1ed1 trong c\u00e1c chuy\u1ebfn du l\u1ecbch xuy\u00ean ch\u00e2u l\u1ee5c, v\u00e0 ti\u1ebfp t\u1ee5c v\u1edbi nh\u1eefng bu\u1ed5i h\u1ed9i h\u1ecdp c\u00f9ng Transcendental Club \u0111\u00e3 gi\u00fap \u00f4ng nh\u1eadn ra kh\u00e1t v\u1ecdng tr\u1edf th\u00e0nh tri\u1ebft gia v\u00e0 nh\u00e0 v\u0103n. \u00d4ng d\u00e0nh nh\u1eefng n\u0103m th\u00e1ng c\u00f2n l\u1ea1i \u0111\u1ec3 theo \u0111u\u1ed5i nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u1ed9c l\u1eadp v\u00e0 vi\u1ebft c\u00e1c b\u00e0i lu\u1eadn, c\u00e1c cu\u1ed1n s\u00e1ch m\u00e0 ch\u00fang v\u1eabn c\u00f2n gi\u00e1 tr\u1ecb t\u1edbi t\u1eadn ng\u00e0y nay.<\/p>\n

Kh\u1eafc ph\u1ee5c th\u1ea5t b\u1ea1i t\u1ea7m nh\u00ecn <\/b><\/i><\/h2>\n

Th\u1ea5t b\u1ea1i t\u1ea7m nh\u00ecn l\u00e0 b\u00e0i to\u00e1n t\u1ea1i sao. Ch\u00fang x\u1ea3y ra v\u00ec t\u1ea7m nh\u00ecn hay m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n cho nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n (c\u00e1i t\u1ea1i sao c\u1ee7a b\u1ea1n) kh\u00f4ng \u0103n nh\u1eadp g\u00ec v\u1edbi c\u00e1c h\u00e0nh \u0111\u1ed9ng b\u1ea1n l\u00e0m.<\/p>\n

C\u00f3 ba c\u00e1ch ch\u1ee7 y\u1ebfu \u0111\u1ec3 kh\u1eafc ph\u1ee5c th\u1ea5t b\u1ea1i t\u1ea7m nh\u00ecn:
\n1. N\u1eafm l\u1ea5y cu\u1ed9c \u0111\u1eddi b\u1ea1n.
\n2. Quy\u1ebft \u0111\u1ecbnh nh\u1eefng th\u1ee9 kh\u00f4ng th\u1ec3 th\u01b0\u01a1ng l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c c\u1ee7a b\u1ea1n.
\n3. H\u01b0\u1edbng t\u1edbi ch\u1ee7 ngh\u0129a ph\u00ea ph\u00e1n.<\/p>\n

N\u1eafm l\u1ea5y cu\u1ed9c \u0111\u1eddi b\u1ea1n. M\u1ecdi ng\u01b0\u1eddi hi\u1ebfm khi d\u00e0nh th\u1eddi gian \u0111\u1ec3 ngh\u0129 c\u1ea9n th\u1eadn v\u1ec1 t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a ch\u00ednh h\u1ecd. T\u1ea5t nhi\u00ean, ch\u1eb3ng c\u00f3 y\u00eau c\u1ea7u n\u00e0o bu\u1ed9c b\u1ea1n ph\u1ea3i ph\u00e1t tri\u1ec3n t\u1ea7m nh\u00ecn b\u1ea3n th\u00e2n cho c\u00f4ng vi\u1ec7c hay cho cu\u1ed9c \u0111\u1eddi b\u1ea1n. Nhi\u1ec1u ng\u01b0\u1eddi th\u00edch cu\u1ed1n theo d\u00f2ng n\u01b0\u1edbc v\u00e0 c\u1ee9 \u0111\u1ec3 \u0111\u1eddi cu\u1ed1n m\u00ecnh \u0111i. Theo l\u00fd thuy\u1ebft, \u0111i\u1ec1u \u0111\u00f3 c\u0169ng t\u1ed1t. Nh\u01b0ng th\u1ef1c t\u1ebf l\u1ea1i c\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1:<\/p>\n

N\u1ebfu b\u1ea1n kh\u00f4ng bao gi\u1edd x\u00e1c \u0111\u1ecbnh m\u1ed9t t\u1ea7m nh\u00ecn cho \u0111\u1eddi m\u00ecnh, b\u1ea1n s\u1ebd th\u01b0\u1eddng th\u1ea5y ch\u00ednh m\u00ecnh \u0111ang s\u1ed1ng theo gi\u1ea5c m\u01a1 c\u1ee7a ai \u0111\u00f3.<\/p>\n

Nh\u01b0 nhi\u1ec1u \u0111\u1ee9a tr\u1ebb kh\u00e1c, Emerson theo \u0111u\u1ed5i con \u0111\u01b0\u1eddng c\u1ee7a cha m\u00ecnh, t\u1edbi h\u1ecdc c\u00f9ng tr\u01b0\u1eddng, l\u00e0m c\u00f9ng v\u1ecb tr\u00ed ngh\u1ec1 nghi\u1ec7p nh\u01b0 cha, tr\u01b0\u1edbc khi m\u1edf to m\u1eaft v\u00e0 nh\u1eadn ra \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng g\u00ec m\u00ecnh mu\u1ed1n. \u0110i\u1ec1u ch\u1ec9nh t\u1ea7m nh\u00ecn c\u1ee7a ai \u0111\u00f3 th\u00e0nh c\u1ee7a m\u00ecnh \u2013 d\u00f9 ng\u01b0\u1eddi \u0111\u00f3 l\u00e0 gia \u0111\u00ecnh, b\u1ea1n b\u00e8, ng\u01b0\u1eddi m\u00ecnh ng\u01b0\u1ee1ng m\u1ed9, \u00f4ng ch\u1ee7, hay x\u00e3 h\u1ed9i n\u00f3i chung \u2013 \u0111\u1ec1u kh\u00f4ng ch\u1eafc s\u1ebd d\u1eabn t\u1edbi gi\u1ea5c m\u01a1 c\u1ee7a ch\u00ednh b\u1ea1n. B\u1ea3n s\u1eafc v\u00e0 th\u00f3i quen c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi n\u00f3.<\/p>\n

V\u00ec th\u1ebf, b\u1ea1n c\u1ea7n n\u1eafm l\u1ea5y \u0111\u1eddi m\u00ecnh. B\u1ea1n mu\u1ed1n ho\u00e0n th\u00e0nh \u0111i\u1ec1u g\u00ec? B\u1ea1n mu\u1ed1n ng\u00e0y th\u00e1ng c\u1ee7a b\u1ea1n tr\u00f4i qua th\u1ebf n\u00e0o? T\u00ecm ra t\u1ea7m nh\u00ecn cho \u0111\u1eddi m\u00ecnh kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a ai \u0111\u00f3 kh\u00e1c. N\u00f3 ch\u1ec9 c\u00f3 th\u1ec3 do ch\u00ednh b\u1ea1n l\u00e0m. T\u00f4i khuy\u00ean b\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c kh\u00e1m ph\u00e1 nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a b\u1ea1n. Sau \u0111\u00f3, ki\u1ec3m tra l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch vi\u1ebft m\u1ed9t b\u1ea3n ki\u1ec3m tra h\u00e0ng n\u0103m hay m\u1ed9t b\u00e1o c\u00e1o trung th\u1ef1c.<\/p>\n

X\u00e1c \u0111\u1ecbnh nh\u1eefng th\u1ee9 kh\u00f4ng th\u1ec3 th\u01b0\u01a1ng l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c c\u1ee7a b\u1ea1n.Th\u1ee9 \u201ckh\u00f4ng th\u1ec3 th\u01b0\u01a1ng l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c\u201d l\u00e0 th\u1ee9 b\u1ea1n s\u1ebd kh\u00f4ng mu\u1ed1n b\u1ecb ti\u1ec1n b\u1ea1c t\u00e1c \u0111\u1ed9ng, d\u00f9 c\u00f3 chuy\u1ec7n g\u00ec x\u1ea3y ra \u0111i ch\u0103ng n\u1eefa. Sai l\u1ea7m ph\u1ed5 bi\u1ebfn l\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng bi\u1ebfn th\u1ee9 kh\u00f4ng th\u1ec3 th\u01b0\u01a1ng l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh, trong khi n\u00f3 n\u00ean l\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n. R\u1ea5t d\u1ec5 c\u1ed1 \u0111\u1ecbnh \u00fd t\u01b0\u1edfng. Nh\u01b0ng n\u1ebfu b\u1ea1n b\u1ecb \u00e1m \u1ea3nh v\u1edbi th\u1ee9 n\u00e0o \u0111\u00f3, h\u00e3y b\u1ecb \u00e1m \u1ea3nh b\u1edfi t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n, ch\u1ee9 kh\u00f4ng ph\u1ea3i \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n. H\u00e3y v\u1eefng v\u00e0ng v\u1edbi t\u1ea7m nh\u00ecn, kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t phi\u00ean b\u1ea3n c\u1ee5 th\u1ec3 c\u1ee7a \u00fd t\u01b0\u1edfng n\u00e0o \u0111\u00f3. Jeff Bezos n\u00f3i: \u201cCh\u00fang t\u00f4i ngoan c\u1ed1 trong m\u1ee5c ti\u00eau. Ch\u00fang t\u00f4i linh ho\u1ea1t trong chi ti\u1ebft.\u201d<\/p>\n

Ch\u00eca kh\u00f3a \u0111\u1ec3 nh\u1eadn ra g\u1ea7n nh\u01b0 m\u1ecdi th\u1ee9 \u0111\u1ec1u l\u00e0 m\u1ed9t chi ti\u1ebft \u2013 chi\u1ebfn thu\u1eadt c\u1ee7a b\u1ea1n, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n, th\u1eadm ch\u00ed m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n. N\u1ebfu th\u1ee9 kh\u00f4ng th\u1ec3 th\u01b0\u01a1ng l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c c\u1ee7a b\u1ea1n l\u00e0 tr\u1edf th\u00e0nh m\u1ed9t doanh nh\u00e2n th\u00e0nh c\u00f4ng, th\u00ec c\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch \u0111\u00f3. N\u1ebfu th\u1ee9 kh\u00f4ng th\u1ec3 th\u01b0\u01a1ng l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c c\u1ee7a Amazon l\u00e0 \u201ctr\u1edf th\u00e0nh c\u00f4ng ty h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng nh\u1ea5t qu\u1ea3 \u0111\u1ea5t\u201d, h\u1ecd c\u00f3 th\u1ec3 m\u1ea5t h\u00e0ng t\u1ef7 \u0111\u00f4 trong v\u1ee5 Amazon Auctions v\u00e0 Amazon zShops nh\u01b0ng v\u1eabn ch\u1ea1m t\u1edbi m\u1ee5c ti\u00eau.<\/p>\n

M\u1ed9t khi b\u1ea1n tin t\u01b0\u1edfng v\u00e0o t\u1ea7m nh\u00ecn c\u1ee7a m\u00ecnh, hi\u1ebfm khi b\u1ea1n \u0111\u00e1nh m\u1ea5t n\u00f3 trong b\u1ea5t k\u00ec gi\u00e2y ph\u00fat g\u1ee5c ng\u00e3 n\u00e0o. Nh\u01b0ng c\u00f3 m\u1ed9t s\u1ed1 sai l\u1ea7m d\u1eabn t\u1edbi tri\u1ec7t ti\u00eau ho\u00e0n to\u00e0n m\u1ed9t gi\u1ea5c m\u01a1. Nhi\u1ec1u kh\u1ea3 n\u0103ng, b\u1ea1n \u0111\u00e3 th\u1ea5t b\u1ea1i \u1edf c\u1ea5p \u0111\u1ed9 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1ea5t tinh th\u1ea7n. \u0110i\u1ec1u n\u00e0y l\u00e0m t\u00ea li\u1ec7t s\u1ef1 nhi\u1ec7t t\u00ecnh c\u1ee7a b\u1ea1n, v\u00e0 b\u1ea1n t\u1eeb b\u1ecf kh\u00f4ng ph\u1ea3i v\u00ec b\u1ea1n n\u00ean th\u1ebf m\u00e0 v\u00ec b\u1ea1n c\u1ea3m th\u1ea5y ph\u1ea3i nh\u01b0 th\u1ebf. C\u1ea3m x\u00fac khi\u1ebfn b\u1ea1n bi\u1ebfn t\u1eeb th\u1ea5t b\u1ea1i Giai \u0111o\u1ea1n 1 hay Giai \u0111o\u1ea1n 2 th\u00e0nh Giai \u0111o\u1ea1n 3. H\u1ea7u h\u1ebft nh\u1eefng sai l\u1ea7m m\u1ecdi ng\u01b0\u1eddi cho l\u00e0 th\u1ea5t b\u1ea1i c\u1ee7a T\u1ea7m nh\u00ecn, th\u1ef1c ra l\u1ea1i l\u00e0 th\u1ea5t b\u1ea1i Chi\u1ebfn L\u01b0\u1ee3c. Nhi\u1ec1u doanh nh\u00e2n, ngh\u1ec7 s\u0129, nh\u00e0 ph\u00e1t minh c\u1ee9 quanh qu\u1ea9n v\u1edbi m\u1ed9t phi\u00ean b\u1ea3n \u00fd t\u01b0\u1edfng, v\u00e0 khi \u00fd t\u01b0\u1edfng th\u1ea5t b\u1ea1i, h\u1ecd c\u0169ng t\u1eeb b\u1ecf lu\u00f4n t\u1ea7m nh\u00ecn. \u0110\u1eebng ph\u00e1t tri\u1ec3n c\u1ea3m gi\u00e1c s\u1edf h\u1eefu nh\u1eefng th\u1ee9 sai l\u1ea7m. C\u00f3 g\u1ea7n nh\u01b0 v\u00f4 h\u1ea1n c\u00e1ch \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n n\u1ebfu b\u1ea1n s\u1eb5n s\u00e0ng linh ho\u1ea1t trong chi ti\u1ebft.<\/p>\n

H\u01b0\u1edbng t\u1edbi ch\u1ee7 ngh\u0129a ph\u00ea ph\u00e1n. Ch\u1ee7 ngh\u0129a ph\u00ea ph\u00e1n l\u00e0 m\u1ed9t ch\u1ec9 d\u1ea5u cho chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt th\u1ea5t b\u1ea1i, nh\u01b0ng \u2013 gi\u1ea3 s\u1eed b\u1ea1n l\u00e0 ng\u01b0\u1eddi h\u1ee3p l\u00fd, c\u00f3 d\u1ef1 \u0111\u1ecbnh t\u1ed1t \u2013 n\u00f3 hi\u1ebfm khi l\u00e0 ch\u1ec9 d\u1ea5u cho t\u1ea7m nh\u00ecn th\u1ea5t b\u1ea1i. N\u1ebfu b\u1ea1n cam k\u1ebft l\u00e0m cho t\u1ea7m nh\u00ecn c\u1ee7a m\u00ecnh th\u00e0nh y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 th\u01b0\u01a1ng l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c trong \u0111\u1eddi v\u00e0 kh\u00f4ng t\u1eeb b\u1ecf n\u00f3 ch\u1ec9 sau th\u1eed nghi\u1ec7m \u0111\u1ea7u ti\u00ean, th\u1ebf th\u00ec b\u1ea1n ph\u1ea3i s\u1eb5n l\u00f2ng nh\u1eadn nh\u1eefng ch\u1ec9 tr\u00edch. B\u1ea1n kh\u00f4ng c\u1ea7n xin l\u1ed7i v\u00ec nh\u1eefng g\u00ec m\u00ecnh y\u00eau th\u00edch, nh\u01b0ng b\u1ea1n ph\u1ea3i h\u1ecdc c\u00e1ch \u0111\u1ed1i ph\u00f3 v\u1edbi nh\u1eefng k\u1ebb th\u00f9 gh\u00e9t.<\/p>\n

Giai \u0111o\u1ea1n th\u1ee9 4 c\u1ee7a th\u1ea5t b\u1ea1i<\/b><\/h2>\n

C\u00f2n m\u1ed9t giai \u0111o\u1ea1n th\u1ee9 4 c\u1ee7a th\u1ea5t b\u1ea1i ch\u00fang ta kh\u00f4ng n\u00f3i \u1edf \u0111\u00e2y: Th\u1ea5t b\u1ea1i C\u01a1 H\u1ed9i.<\/b><\/h4>\n

\u0110\u00f3 l\u00e0 ki\u1ec3u sai l\u1ea7m WHO \u2013 Ai th\u1ea5t b\u1ea1i. Ch\u00fang x\u1ea3y ra khi x\u00e3 h\u1ed9i th\u1ea5t b\u1ea1i trong vi\u1ec7c cung c\u1ea5p c\u01a1 h\u1ed9i b\u00ecnh \u0111\u1eb3ng cho m\u1ecdi ng\u01b0\u1eddi. Th\u1ea5t b\u1ea1i c\u01a1 h\u1ed9i l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 ph\u1ee9c t\u1ea1p: tu\u1ed5i t\u00e1c, ch\u1ee7ng t\u1ed9c, gi\u1edbi t\u00ednh, thu nh\u1eadp, gi\u00e1o d\u1ee5c, v\u00e0 h\u01a1n th\u1ebf.<\/p>\n

V\u00ed d\u1ee5, c\u00f3 h\u00e0ng ng\u00e0n ng\u01b0\u1eddi c\u00f9ng tu\u1ed5i v\u1edbi t\u00f4i \u0111ang s\u1ed1ng trong khu \u1ed5 chu\u1ed9t \u1edf \u1ea4n \u0110\u1ed9 ho\u1eb7c tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1 Bangladesh, h\u1ecd th\u00f4ng minh v\u00e0 t\u00e0i n\u0103ng h\u01a1n t\u00f4i, nh\u01b0ng ch\u00fang t\u00f4i s\u1ed1ng nh\u1eefng cu\u1ed9c \u0111\u1eddi r\u1ea5t kh\u00e1c nhau do c\u00e1c c\u01a1 h\u1ed9i hi\u1ec7n di\u1ec7n v\u1edbi ch\u00fang t\u00f4i kh\u00e1c nhau.<\/p>\n

Th\u1ea5t b\u1ea1i C\u01a1 h\u1ed9i x\u1ee9ng \u0111\u00e1ng c\u00f3 m\u1ed9t b\u00e0i vi\u1ebft ri\u00eang, v\u00e0 c\u00f3 nhi\u1ec1u \u0111i\u1ec1u ch\u00fang ta c\u00f3 th\u1ec3 l\u00e0m v\u1edbi t\u01b0 c\u00e1ch c\u00e1 nh\u00e2n v\u00e0 v\u1edbi t\u01b0 c\u00e1ch x\u00e3 h\u1ed9i \u0111\u1ec3 gi\u1ea3m thi\u1ec3u ch\u00fang. Tuy nhi\u00ean, t\u00f4i kh\u00f4ng ch\u1ecdn t\u1eadp trung v\u00e0o n\u00f3 \u1edf b\u00e0i vi\u1ebft n\u00e0y v\u00ec Th\u1ea5t b\u1ea1i C\u01a1 h\u1ed9i kh\u00f3 b\u1ecb g\u00e2y \u1ea3nh h\u01b0\u1edfng. Trong khi \u0111\u00f3, t\u1ea7m nh\u00ecn, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt c\u1ee7a b\u1ea1n \u0111\u1ec1u l\u00e0 nh\u1eefng th\u1ee9 b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t tr\u1ef1c ti\u1ebfp \u0111\u01b0\u1ee3c.<\/p>\n

L\u1eddi cu\u1ed1i v\u1ec1 Th\u1ea5t b\u1ea1i<\/b><\/span><\/h2>\n

Hy v\u1ecdng ba giai \u0111o\u1ea1n c\u1ee7a th\u1ea5t b\u1ea1i gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 b\u1ea1n \u0111ang \u0111\u1ed1i m\u1eb7t v\u00e0 l\u00e0m sao x\u1eed l\u00fd ch\u00fang. M\u1ed9t \u0111i\u1ec1u c\u00f3 l\u1ebd tho\u1ea1t nh\u00ecn ch\u01b0a th\u1ea5y ngay, \u0111\u00f3 l\u00e0 c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng t\u1edbi giai \u0111o\u1ea1n c\u00f2n l\u1ea1i nh\u01b0 th\u1ebf n\u00e0o?<\/i><\/p>\n

V\u00ed d\u1ee5, Th\u1ea5t b\u1ea1i Chi\u1ebfn thu\u1eadt th\u01b0\u1eddng c\u00f3 th\u1ec3 g\u00e2y t\u00e0n ph\u00e1 \u0111\u1ee7 l\u1edbn n\u1ebfu b\u1ea1n tin m\u1ed9t c\u00e1ch sai l\u1ea7m r\u1eb1ng \u0111\u00f3 l\u00e0 Th\u1ea5t B\u1ea1i T\u1ea7m Nh\u00ecn. Th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng Sam Carpenter s\u1ebd c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o khi \u00f4ng \u1ea5y l\u00e0m vi\u1ec7c v\u1ea5t v\u1ea3 100 gi\u1edd m\u1ed7i tu\u1ea7n. R\u1ea5t d\u1ec5 cho r\u1eb1ng m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh doanh nh\u00e2n c\u1ee7a \u00f4ng \u0111\u00e3 th\u1ea5t b\u1ea1i, trong khi th\u1ef1c t\u1ebf th\u00ec ch\u1ec9 do chi\u1ebfn thu\u1eadt ngh\u00e8o n\u00e0n g\u00e2y ra v\u1ea5n \u0111\u1ec1 \u0111\u00f3.<\/p>\n

\u0110\u00f4i khi b\u1ea1n c\u1ea7n m\u1ed9t v\u00e0i chi\u1ebfn thu\u1eadt \u0111\u1ec3 t\u1ea1o \u0111\u1ee7 kh\u00f4ng gian kh\u00e1m ph\u00e1 ra chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a m\u00ecnh. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao t\u00f4i vi\u1ebft v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 nh\u01b0: l\u00e0m sao qu\u1ea3n l\u00fd th\u00f3i quen h\u1eb1ng ng\u00e0y c\u1ee7a b\u1ea1n, c\u00e1ch t\u00ecm ra c\u00e1c \u01b0u ti\u00ean trong cu\u1ed9c s\u1ed1ng, t\u1ea1i sao \u0111a nhi\u1ec7m l\u00e0 m\u1ed9t \u0111i\u1ec1u huy\u1ec1n b\u00ed. Kh\u00f4ng, nh\u1eefng ch\u1ee7 \u0111\u1ec1 n\u00e0y kh\u00f4ng t\u1ea1o ra m\u1ee5c ti\u00eau thay \u0111\u1ed5i th\u1ebf gi\u1edbi. Nh\u01b0ng c\u00f3 l\u1ebd ch\u00fang x\u00f3a b\u1ecf \u0111\u1ee7 kh\u00f4ng gian trong l\u1ecbch tr\u00ecnh c\u1ee7a b\u1ea1n \u0111\u1ec3 b\u1ea1n m\u01a1 ti\u1ebfp m\u1ee5c ti\u00eau thay \u0111\u1ed5i th\u1ebf gi\u1edbi.<\/p>\n

N\u00f3i c\u00e1ch kh\u00e1c, cu\u1ed1i c\u00f9ng h\u1eb3n l\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 \u0111i sai \u0111\u01b0\u1eddng n\u1eefa. Ch\u1ec9 l\u00e0 c\u00f3 c\u00e1t b\u1ee5i bay xung quanh b\u1ea1n khi\u1ebfn b\u1ea1n kh\u00f4ng th\u1ec3 nh\u00ecn th\u1ea5y \u0111\u01b0\u1eddng th\u00f4i. H\u00e3y t\u00ecm ra chi\u1ebfn thu\u1eadt v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn \u2013 qu\u00e9t s\u1ea1ch b\u1ee5i kh\u1ecfi kh\u00f4ng kh\u00ed \u2013 v\u00e0 b\u1ea1n s\u1ebd th\u1ea5y t\u1ea7m nh\u00ecn t\u1ef1 th\u00e2n n\u00f3 hi\u1ec7n ra r\u1ed9ng l\u1edbn ch\u1eebng n\u00e0o.<\/p>\n<\/div>\n

[Ngu\u1ed3n: James Clear| D\u1ecbch: Cheryl]<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u kh\u00f3 kh\u0103n nh\u1ea5t tr\u00ean \u0111\u1eddi l\u00e0 bi\u1ebft khi n\u00e0o ti\u1ebfp t\u1ee5c duy tr\u00ec v\u00e0 khi n\u00e0o n\u00ean thay \u0111\u1ed5i. M\u1ed9t m\u1eb7t, ki\u00ean tr\u00ec v\u00e0 can \u0111\u1ea3m l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong b\u1ea5t k\u00ec l\u0129nh v\u1ef1c n\u00e0o. B\u1ea5t c\u1ee9 ai l\u00e0 b\u1eadc th\u1ea7y trong chuy\u00ean m\u00f4n ngh\u1ec1 nghi\u1ec7p […]<\/p>\n","protected":false},"author":117,"featured_media":24951,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[137],"tags":[812,815,814,813],"class_list":["post-24950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-nhan-su","tag-giai-doan-that-bai","tag-khac-phuc-that-bai","tag-that-bai-chien-luoc","tag-that-bai-chien-that"],"acf":[],"yoast_head":"\n3 giai \u0111o\u1ea1n th\u1ea5t b\u1ea1i trong cu\u1ed9c s\u1ed1ng & s\u1ef1 nghi\u1ec7p v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft | NIC Global<\/title>\n<meta name=\"description\" content=\"3 giai \u0111o\u1ea1n th\u1ea5t b\u1ea1i trong cu\u1ed9c s\u1ed1ng & s\u1ef1 nghi\u1ec7p m\u00e0 m\u1ecdi ng\u01b0\u1eddi hay m\u1eafc ph\u1ea3i, l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 gi\u1ea3i quy\u1ebft n\u00f3. 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