Channel Marketing Manager


Hà Nội

Mức lương

1,200 - 1,700 USD


5 năm

Job type

Toàn thời gian cố định


Chế tạoThực phẩm & nước giải khát

Job ID


Mô tả công việc


– Lead channel marketing department to achieve commercial goals
– To lead, motivate and develop a team of channel marketing professionals to deliver the strategic shopper,
channel and customer agenda to execute winning behaviour changes at the point of purchase

1 Perfect Execution
• Lead and execute the program with close working relationship with sales and head office

2 Channel Strategy and implementation
• Create and embed a clear 3 year strategy for sustainable profitable growth of portfolio and brands by channel.
• Optimise channel profitability and activity ROI in a sustainable way
• Translate 3 year channel strategies into SMART yearly objectives and winning channel operational plans

3 Channel Activation Plan Execution
• Ensure the flawless execution of yearly channel operational plans, delivering agreed objectives on time, on strategy and within budget.
• Roll out outlet visibility and channel/brand promotion with close alignment with brand marketing team and sales
• Develop channel specific programs to support sales needs

4 POSM Management
• Manage implementation of visibility item & POSM with the right brand at the right channels/outlets
• Manage POSM distribution/allocation towards warehouse/depot and monitor stocks level

5 SA management
• Manage implementation of SA with the right brand at the right channels/outlets
• Lead SA training programs including presentation,selling skills, brand and beer knowledge
• Recruit and deploy SA for outlets, special eventsand sponsorship arrangements

6 S&OP
• Join S&OP process for Sales department as a contributor to forecasting process

7 Customer program
• Develop and execute trade promotion and incentiveprograms
• Organize trade relations events ie. customer appreciation dinners, incentive trips

Kỹ năng yêu cầu

QUALIFICATIONS/ EDUCATION AND EXPERIENCE - University graduate (Administration, Business Management, Marketing), MBA is a plus - Minimum of 5 years’ experience in sales/channel marketing - Good understanding or prior exposure to on-premise development, bars in a multinational FMCG company - Commitment and passionate for business development - Good planning, communication, problem solving, negotiation skills - Proactive, independent, highly committed, result oriented individual - Mature with strong leadership and good team building skill. - Good English writing and speaking Skills


- Attractive salary package