Why 80% of Professionals Don’t Fully Utilize Workplace Benefits And What Employers Can Do About It
30/10/2024
Workplace benefits have long been an essential element of any employee value proposition. From annual bonuses to flexible work policies, the right benefits can improve employee retention, increase loyalty, and enhance overall job satisfaction. Yet, a staggering 80% of professionals fail to fully utilize their workplace benefits, according to new research from Robert Walters’ Benefits Guide 2024. workplace benefits.
With this gap between what employers offer and what employees use, it’s time to ask: How can businesses improve the effectiveness of their benefits programs and ensure employees understand and take advantage of what’s available? workplace benefits.
The Disconnect: Why Benefits Go Unused
One of the key issues highlighted by Robert Walters’ research is the lack of communication around benefits. Only half of professionals are satisfied with how their benefits are communicated. Even more concerning, only 21% of employers say they fully understand which benefits matter most to their employees. workplace benefits.
Chris Eldridge, CEO of Robert Walters UK and Ireland, emphasizes that while companies may offer valuable benefits, poor communication can significantly limit their accessibility and impact. If employees don’t fully understand or recognize the value of what’s being offered, these benefits may as well not exist. workplace benefits.
Why Benefits Matter More Than Ever
It’s clear from the data that workplace benefits play a critical role in employee engagement and retention. Over 54% of professionals stated that the benefits offered by their employer directly influence their commitment to the company. In fact, two-fifths of professionals indicated they would consider switching jobs—even for a lower base salary—if the financial benefits package at a new company were more attractive.
Despite this, only 45% of professionals are satisfied with their overall benefits package. This presents a significant opportunity for companies to rethink and optimize their offerings, aligning them more closely with what employees want. workplace benefits.
The Link Between Benefits and Employee Performance
Benefits are not just a retention tool—they also influence employee performance. Nearly one-third of professionals reported that their benefits positively impact their job performance and productivity. Additionally, 41% stated that benefits improved their work-life balance. workplace benefits.
According to Eldridge, neglecting to invest in relevant and impactful benefits could harm employee satisfaction, which in turn affects overall business performance.
4 Ways Employers Can Improve Their Benefits Packages
How can companies improve their benefits programs to drive engagement, retention, and performance? Here are four actionable strategies: workplace benefits.
1. Clarify What You Offer
One of the biggest challenges for employees is understanding complex benefits like pensions, equity options, and stock/share programs. Employers must ensure that their benefits packages are clearly communicated and easily understood. Simplifying these offerings will help employees fully grasp the long-term impact of these financial benefits. workplace benefits.
2. Leverage Employee Feedback
Direct feedback from employees is invaluable. Employers should consistently ask for input on which benefits employees value most and what they would like to see added. This not only helps align offerings with employee needs but also fosters a culture of openness and collaboration.
3. Measure the Success of Your Benefits
Conducting regular polls or check-ins on how successful benefit offerings are can help businesses better understand which benefits are working and which aren’t. Benefits should be viewed as dynamic—constantly evolving with the changing needs of the workforce. workplace benefits.
4. Make Benefits Customizable
One of the most effective ways to increase benefit satisfaction is to offer customizable benefits. Research shows that professionals who can adjust their benefits based on personal circumstances are far more likely to be satisfied. This flexibility allows employees to tailor their benefits to their unique needs, boosting engagement and employee retention. workplace benefits.
A Missed Opportunity: The Cost of Underutilized Benefits
The data is clear: workplace benefits are a critical part of the modern employee experience, but they must be communicated, understood, and customizable to meet the needs of a diverse workforce.
At NIC Global, we specialize in helping businesses create customized and effective benefits programs that drive employee engagement and retention. Connect with us today to learn how we can help you enhance your workplace benefits and improve overall business performance.
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