Hanoi’s labor market is entering its most dynamic phase of the year, with recruitment demand surging across multiple sectors, particularly commerce and services. According to the latest report from the Hanoi Employment Service Center, October 2025 will witness a strong increase in workforce demand, fueled by positive economic growth and robust investment from both public and private sectors. This period marks a crucial opportunity for businesses to expand hiring, and a boom for professional HR services such as Staffing Services and workforce supply, which enable companies to adapt quickly to year-end staffing fluctuations.

1. Investment Growth Driving Hanoi’s Labor Market

In the first nine months of 2025, Hanoi recorded impressive investment growth:

• Public investment capital: VND 59.5 trillion (↑31.1% YoY)
• FDI inflows: USD 3.9 billion (2.9x higher than 2024, surpassing annual targets)

This influx has generated new projects in trade, services, manufacturing, logistics, and technology, creating strong recruitment needs for operations, engineering, project management, sales, and customer service roles.

According to experts at NIC Global, a leading provider of Staffing Services and workforce supply services in Vietnam, this upward trend will continue through Q4/2025 as companies ramp up operations for the peak season and Tet 2026.

“The influx of domestic and foreign investment forces businesses to expand their workforce faster. Staffing Services offers a flexible and efficient solution to maintain operational continuity.” said Ms. Phạm Phương Thu, HR Services Director at NIC Global.

2. Commerce & Services: The Fastest-Growing Sectors in October 2025

The commerce & service sector is forecasted to grow by 4–5% in workforce demand, leading Hanoi’s market.
Key hiring positions include:

• Retail & store management
• Logistics, warehousing, and delivery
• Marketing, customer care, sales management
• Administration, accounting, and operations support

The surge is driven by year-end consumer demand, retail network expansion, and the boom of e-commerce.
Meanwhile, construction is expected to rise by ~4% as public projects move into the disbursement phase, and manufacturing will remain stable at 3–4%, particularly in consumer goods. Tourism and hospitality are also rebounding strongly with the peak international travel season.

3. Competitive Labor Market – A New Challenge for Employers

Despite growth, Hanoi’s market is undergoing a sharp reshuffle:

• 24,100 businesses temporarily suspended operations
• 5,300 businesses dissolved (↑56.6% YoY)

This indicates a highly competitive environment where only companies with agile HR strategies can thrive.
The biggest challenge: shortage of skilled and seasonal workers.

“Many companies face the dilemma of needing to hire fast yet still find the right fit. That’s why NIC Global’s workforce supply service is trusted, thanks to our ready, pre-screened candidate pool.” said Ms. Nguyễn Thùy Linh, Recruitment & Talent Acquisition Manager at NIC Global.

5. Staffing Services – A Strategic Long-Term Solution

Beyond temporary staffing, many companies are adopting long-term workforce supply partnerships to maintain operational stability.
NIC Global’s workforce supply service includes:

• Organizational and manpower structure consulting
• Candidate sourcing, screening, and assessment
• HR administration, timekeeping, and payroll management
• Employee training and onboarding

This helps businesses save 30–40% in recruitment and HR management costs while maintaining workforce quality, especially in volatile sectors like retail, logistics, construction, and consumer goods manufacturing.

6. Opportunities for Workers: Diverse Jobs, Higher Skill Demands

The booming commerce and service sector brings numerous opportunities for young, skilled workers. However, the labor market is shifting toward quality over quantity.
Workers now need not only technical skills but also adaptability, multitasking, and digital literacy.

“The job market is more vibrant than ever, but expectations are higher, too. Workers should continuously upgrade their skills, especially in tech and languages, to stay competitive,” added Ms. Phạm Phương Thu.

NIC Global – Your Trusted Staffing Services in Vietnam

With 20+ years of HR expertise, NIC Global provides end-to-end workforce solutions:

• Staffing Services
• Workforce Supply
• Payroll & HR Outsourcing
• Headhunter (Executive Search & Selection)

With offices in Hanoi, Ho Chi Minh City, Bac Giang, and Binh Duong, NIC Global supports hundreds of local and international enterprises, helping them reduce costs, boost efficiency, and stay competitive in a rapidly changing labor market.

Conclusion

October 2025 marks a turning point in Hanoi’s labor market, with the commerce & service sector leading workforce demand. For businesses, it’s both a challenge and an opportunity to restructure teams, optimize human resources, and accelerate growth.

In a market defined by rapid change, flexible and professional HR solutions, such as Staffing Services and workforce supply services from NIC Global, are key to maintaining stability, ensuring compliance, and achieving sustainable growth.

For contact and support:

Facebook: NIC Global – Human Resource Solutions
LinkedIn: NIC Global Sourcing JSC
Website: www.nicvn.com
Email: info@nicvn.com
Hotline: (+84) 981.23.43.76
Address:

• Hanoi Office: No. 3A Thi Sach, Hai Ba Trung Ward, Hanoi, Vietnam
• Ho Chi Minh City Office: Dakao Center Building, 35 Mac Dinh Chi, Sai Gon Ward, Ho Chi Minh City, Vietnam

See more:
Payroll service
Staffing service
EOR service