When it comes to salary negotiation, most employees are faced with tough questions: Is this salary aligned with the market? How can I secure better compensation? Am I being paid what I’m truly worth?

In a volatile economy where companies are cutting costs or revising their compensation policies, negotiating salary smartly and persuasively requires accurate insights into industry-specific salary and benefits trends.

salary negotiation

How Much Are You Paid? What’s Considered Reasonable?

Based on aggregated salary reports from NIC Global and recruitment partners, 2025 compensation trends show major shifts depending on industry, job level, and business type. Here are some specific examples:

• IT & Tech: Backend developers earn from VND 18–45 million/month; AI engineers can make up to VND 60 million. Companies compete using ESOPs, remote work options, training budgets, and project-based bonuses.
• Manufacturing & Engineering: Factory operations engineers typically earn VND 15–28 million. Japanese/European companies offer Tet bonuses worth 1.5–3 months’ salary, plus housing and meal allowances.
• Banking & Finance: Credit officers earn from VND 12–25 million/month, with attractive sales-based bonuses. Some banks invest in long-term benefits like healthcare funds or overseas trips.
• Marketing & Media: Skilled digital marketers running ads can earn VND 20–35 million/month. Agencies often offer performance-based pay, quarterly/yearly bonuses, and personal training budgets. salary negotiation
• Retail – FMCG: Trade marketing executives earn from VND 18–30 million. Many companies provide discounted internal purchases, sales bonuses, and skill-building courses.
• Logistics & Supply Chain: Dispatch staff earn VND 12–20 million/month, with night shift allowances, meal support, and work tools.
• Customer Service: Call center staff make VND 9–15 million/month, with most income tied to KPIs and service quality bonuses.

Compensation Structure Is More Than Just a Number

Salary is important, but it’s not the whole picture. The 2025 Salary Guide emphasizes understanding the full compensation structure, which includes:

• Base salary: Fixed amount used to calculate insurance contributions
• Allowances: Lunch, transport, phone, night shift
• Bonuses: KPIs, sales, innovation, annual bonuses
• Benefits: Supplemental insurance, paid time off, training opportunities. salary negotiation

Examples:

• IT sector: Lower base pay, but project bonuses, tech allowances, and flexible policies.
• Manufacturing: Higher base pay with attendance and meal allowances, but fewer year-end bonuses.
• Customer service: Low base pay; income heavily reliant on KPIs and quality bonuses.

Understanding this structure helps you negotiate more effectively, looking beyond the number to secure practical, long-term support.

Non-Salary Benefits: The Overlooked Advantage

Many employees underestimate non-salary benefits, even though they’re critical for fair comparison and effective negotiation. Examples by industry:

• Banking & Finance: Preferential loans, premium health insurance for families, overseas trips for top performers.
• IT & Tech: Fully remote work, unlimited leave, learning budgets, and workation policies.
• Manufacturing & Logistics: Shuttle transport, night shift allowances, annual health check-ups, and accident insurance.
• Marketing & Media: Internal scholarships, personal development budgets, mentoring/coaching programs, creative team events.

These should all be brought to the negotiation table to shape a well-rounded offer. salary negotiation

Reposition Yourself Before Negotiating salary negotiation

A successful salary negotiation requires thorough preparation. Before making a proposal or accepting an offer, ask yourself: salary negotiation

• Performance: Have you exceeded KPIs or helped the company save/earn significant value?
• Skills: Do you have rare skills, certifications, or leadership capabilities?
• Market rate: What are others with your experience being paid?
• Growth goals: What’s your clear 1–2 year career plan?

Also, prepare for counterarguments:

• Does the salary include KPIs?
• How often are raises reviewed?
• Are there opportunities to learn new skills?

Salary Is More Than a Number – It’s a Career Strategy salary negotiation

Salary negotiation isn’t just a conversation about money. It’s about asserting your value, understanding a company’s compensation framework, and aligning your career direction with a suitable offer. salary negotiation

Those equipped with market data, compensation models, and insights by industry will always have the upper hand. salary negotiation

Always come prepared: analyze your achievements, clarify your standout skills, and stay up to date with labor market trends. When you know what you truly deserve, you’ll negotiate better and build a more sustainable, proactive career path.

And if you need a comprehensive, updated, in-depth view of Vietnam’s 2025 salary and benefits trends, partner with NIC Global. With years of experience in recruitment and HR consulting, we’re here to help you make informed, confident decisions for your career journey. salary negotiation

For contact and support:

Facebook: NIC Global – Human Resource Solutions
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Website: www.nicvn.com
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• Hanoi Office: No. 3A Thi Sach, Pham Dinh Ho Ward, Hai Ba Trung District, Hanoi, Vietnam
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