The Vietnam labor market is experiencing many positive shifts, especially in mid-2025. A report from the Hanoi Employment Service Center shows that recruitment demand in July 2025 exceeded 50,000 job vacancies, a figure that reflects the market’s vibrancy and highlights the trend of businesses expanding production and operations in the second half of the year.

In this article, we analyze the overall picture of recruitment demand, industry structure, professional qualifications, and salary levels, providing key insights for CEOs and HR leaders in building effective workforce strategies.

1. Recruitment Demand in Hanoi Exceeds 50,000 Jobs Vietnam Labor Market

According to official data, total recruitment demand in July 2025 in Hanoi is estimated at over 50,000 positions. This is a positive signal showing that local businesses are planning to scale up and accelerate production in the second half of the year.

The increase comes not only from large corporations but also from SMEs, which make up the majority of the economy. This reflects Vietnam’s macroeconomic context in 2025: stable GDP growth and strong FDI inflows, particularly in services, trade, and construction.

2. Trade & Services Lead; Construction and Tourism Rebound Vietnam Labor Market

By industry, trade and services remain the leaders. Notably, customer service roles (retail, customer care, consulting) account for 60.21% of total demand.

Other highlights:

• Construction: Slight increase, reflecting recovery of infrastructure and real estate projects.
• Manufacturing: Despite a slight drop from the previous month, it still accounts for 13.56%, maintaining its role as an economic pillar.
• Transportation, warehousing, hospitality, F&B: Stable demand, showing strong recovery of trade and tourism.

This trend requires businesses to quickly recruit, train, and retain high-quality service sector talent. HR Solutions in Vietnam.

3. Job Structure: Fewer Management Roles, More Mid-Level Specialists Vietnam Labor Market

Compared to June, there are notable adjustments in recruitment by position:

• Senior management: down from 16.59% to 14.51%
• Office admin staff: down from 16.48% to 15.31%
• Mid-level professionals: up from 15.47% to 16.02%

This indicates a priority shift toward operational and mid-level specialists rather than top management. Vietnam Labor Market

4. University-Level Talent Dominates

A standout trend in July 2025: demand for university graduates and above reached 35.05% of total recruitment.

Breakdown:

• University and above: 35.05%
• High school (unskilled): 23.16%
• College: 14.59%
• Vocational/technical: 12.85%

This shows businesses increasingly need highly skilled talent—especially as technology and digital transformation drive competitiveness. 

5. Salary Levels: Concentrated in the 5–20 Million VND Range

Salary offerings in Hanoi’s July 2025 job market:

• 5–10M VND/month: 71.02% (production workers, retail consultants, construction workers)
• 10–20M VND/month: 24.55% (specialists & mid-level managers: accountants, engineers, sales managers)
• 20M+ VND/month: 4.19% (senior or specialized roles)
• Under 5M VND/month: 0.24% (almost phased out)

The market is thus focused on average-to-high salary brackets, aligning with urban living costs and the expectations of younger workers.

6. Implications for Businesses & HR Leaders

These figures offer strategic insights for CEOs and HR teams:

• Competition for skilled talent will intensify: With over 35% demand at the university level or above, businesses must invest in attraction, training, and retention.
• Shift toward mid-level professionals: Growing demand for execution-level staff rather than top managers.
• Opportunities for HR Outsourcing: As hiring demand spikes, many companies will struggle to handle recruitment and HR management alone—making payroll services and HR consulting optimal solutions.
• Rethink compensation strategies: With 70% of demand in the 5–10M VND range, businesses need fair and competitive pay structures to retain talent.

NIC Global – Comprehensive HR Solutions in Vietnam

In a volatile labor market, finding the right people – at the right time – at the right cost is a challenge.

As a pioneer in full-service HR solutions in Vietnam, NIC Global provides:

• Payroll services: Accurate, transparent, and compliant, reducing admin burden.
• Employer of Record (EOR): Helping FDI companies expand in Vietnam without a local legal entity.
• Recruitment & training services: Ensuring cultural fit and skill enhancement.
• HR outsourcing solutions: Cost optimization, enabling focus on core business activities.

With 23+ years of experience, NIC Global has partnered with hundreds of domestic and international companies, especially during Vietnam’s rapid labor market growth. Vietnam Labor Market

Conclusion

The July 2025 labor market shows a broad recovery: recruitment demand surpassing 50,000, highly skilled workers in demand, and strong rebounds in services, construction, and tourism. Vietnam Labor Market

For businesses, now is the time to restructure HR strategies, from recruitment to compensation. Partnering with professional HR providers like NIC Global – HR Solutions in Vietnam will be the key to optimizing costs, boosting efficiency, and achieving breakthroughs in this highly competitive era. Vietnam Labor Market

For contact and support:

Facebook: NIC Global – Human Resource Solutions
LinkedIn: NIC Global Sourcing JSC
Website: www.nicvn.com
Email: info@nicvn.com
Hotline: (+84) 981.23.43.76
Address:

• Hanoi Office: No. 3A Thi Sach, Hai Ba Trung Ward, Hanoi, Vietnam
• Ho Chi Minh City Office: Dakao Center Building, 35 Mac Dinh Chi, Sai Gon Ward, Ho Chi Minh City, Vietnam

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